MONDAY 25TH MARCH 2013, LONDON:
The campaign, ‘Legacy 365’ will see
Legacy 365 was launched on the back of the ‘Building a Participation Legacy’ report, which shows ‘what works’ in creating a sporting legacy of increased participation and will see
• Affordable & Local Sport Sessions
• Training for Coaches
• Incentives and Rewards
Coca-Cola GB also unveiled the London 2012 Olympic bronze medallist, Anthony Ogogo, as a new Legacy Ambassador for its partnership with StreetGames.
In his role Anthony will visit StreetGames projects around the country helping to inspire the young people talking part and encourage more to get involved.
“As the new Legacy Ambassador for
“With the opportunities that StreetGames and
Jon Woods, General Manager
“As an Olympic medal winning boxer, talented football player and budding high diver, Anthony is the perfect all-rounder to help inspire the young people we reach through our StreetGames partnerships. We’re greatly looking forward to having him on board.”
- ENDS -
Jack Mansell, M&C Saatchi Sport & Entertainment- firstname.lastname@example.org, 07765 254 460
NOTES TO EDITORS:
• Earlier this month
• Coca-Cola GB’s partnership work with StreetGames is just one of the ways the Company is delivering on the pledges it made as part of the Department of Health’s Responsibility Deal on Physical Activity.
• The charity is dedicated to developing sport with disadvantaged communities and to making sport accessible to young people regardless of their social circumstances.
• Launched in 2006, the charity runs projects in over 300 locations across England, Scotland and Wales with over 50,000 participants in 2012 with a significant proportion of participants comprising females, BME communities and young people aged 13+.
• During 2012, Sport England published a new five year strategy for the period 2012-17, which sets out an overall aim of wanting to have: “Transformed sport in England so that sport becomes a habit for life for more people and a regular choice for the majority” by 2017. StreetGames is playing its part in this strategy, targeting a distinct hard-to-reach population.
• StreetGames projects use neighbourhood parks, open spaces within housing estates, multi-use-games areas (MUGAs) and community sports halls to run sessions within the subjective neighbourhood of the target population.
• StreetGames provides significant opportunities for access to training workshops and qualifications via the StreetGames Training Academy. This provides an important role in terms of increasing the local sporting capacity within disadvantaged areas - with over 900 new qualifications being achieved during 2012 and over 1,100 learners attending training workshops.
• StreetGames is not just about developing sport for sport’s sake; its projects play an important role in improving local communities and the lives of those people living within them. In particular, many projects are playing an important role in helping to develop stronger and safer communities, improved health and well-being and improved community cohesion.
For more information on how the work of StreetGames projects is helping to change communities and change lives, visit http://www.streetgames.org
More Press Releases
- Honest launches in the UK: New organic bottled herbal tea brand is #refreshinglyhonest
- Coca-Cola Great Britain and Keep Britain Tidy launch new litter prevention partnership
- Coca-Cola Great Britain announces next step in strategy to help people reduce their sugar and calorie intake
- Coca-Cola Great Britain extends partnership with StreetGames
- Coca-Cola On Track To Meet 100% Water Replenishment Goal