The programme offers people with learning disabilities the opportunity to play sport in the same team as those without learning disabilities for sports training and competition.

The Unified Sports® programme is run by the charity Special Olympics GB and supported by Coca-Cola Great Britain and will see a series of coaching and competition sessions covering a variety of sports, delivered through sport centres, clubs and communities all over the country.

Special Olympics GB is the country’s largest sports training and competition programme which transforms the lives of young people and adults with learning disabilities through the power of sport.

Amaechi, a Special Olympics GB ambassador and England Commonwealth Games medallist, visited Tower Hamlets College in East London this morning to take part in the first Unified Basketball session of this initiative.

He called on young people around the country not to exclude those with learning disabilities in the run up to such an exciting summer of sport and encouraged them to get involved with their local Special Olympics GB’s Unified Sports® projects by visiting
Basketball is one of the sports that will now be supported through the Unified Sports® programme. Others include volleyball, table tennis, tennis and sailing. 

The addition of new sports to the initiative builds on the success of the charity’s Unified Football programme, which has established itself as one of the best inclusive models to benefit and empower people with learning disabilities.

The growth of the Unified Sports® programme this year forms part of the long-term partnership between Coca-Cola Great Britain and Special Olympics GB, which aims to make a range of sports more accessible for people with learning disabilities, empowering them and their families to take an active and more confident role in their communities. 

John said, “Unified Sports programmes will play a valuable role in breaking down the barriers to sport that exist for people with learning disabilities enabling them to compete in popular sports on the same team as those without learning disabilities; and in an environment that promotes equality and inclusion.  With such a great range of sports to choose from now everyone can get involved. As we’ve shown here today, it can be a lot of fun.”

Jon Woods, General Manager, Coca-Cola Great Britain & Ireland, said:
“The London 2012 Olympic and Paralympic Games are  the most exciting opportunities we have as a Worldwide Partner to engage young people and help to build a legacy of increased grassroots sports participation. Building on our 34 year history of support for Special Olympics GB by helping them expand their Unified Sports programme, we hope to make it easier for people with learning disabilities to take part and compete in sport in their communities and to inspire young people everywhere - with and without learning disabilities - to participate together.”

Karen Wallin, CEO Special Olympics said:“With such an exciting year of sport ahead, young people around the country are being inspired to take up new sports, but for the 1.2million people in the UK with learning disabilities it’s not always easy to take part as they can often encounter exclusion and discrimination. The model of Unified Sports – bringing together athletes with and without learning disabilities – has been proven to overcome these difficulties and promote social inclusion. With many team sports to choose from, the Unified Sports programme will offer fun and fitness for thousands more people.”

Tower Hamlets College was chosen as the venue for the launch because of its commitment to disability sports. Last year the College launched the FE Special Games, a disability sports tournament, which was sponsored by Special Olympics GB.

Michael Farley, Principal of Tower Hamlets College, commented: “We are committed to giving our students and local community the opportunity to try things that otherwise they would never have had the chance to. Our students have thoroughly enjoyed the chance to learn from such an esteemed sportsman, and be a part of the Special Olympics new Unified Sports programme.”

To find out more about the Unified Sport® programme visit



John Amaechi OBE and students from Tower Hamlets College leap to launch the first Special Olympics GB Unified Sport Basketball session

Sarah Kendall at M&C Saatchi Sport & Entertainment on 07793 124 810 or or

Jason Cornwell, Football & Unified Sport ® Manager on 0207 375 7616 or or

The Coca-Cola Company

Coca-Cola is a registered trademark of The Coca-Cola Company. 
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognised as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Glacéau vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.

Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

The Coca-Cola Company has been a founding partner of Special Olympics since 1968. Through donations and fundraising of cash, in-kind product, volunteers and awareness that support Special Olympics programmes and events around the world, Coca-Cola has fostered acceptance and inclusion of millions of Special Olympics athletes.  Coca-Cola Great Britain has supported Special Olympics GB since 1978.

Special Olympics Great Britain: Transforming Lives through Sport
Special Olympics Great Britain is the country’s largest provider of everyday, year-round sports training and competition for adults and children with learning disabilities, regardless of their ability. The charity encourages every individual to become more self-confident, while improving their fitness, health and wellbeing by taking part, training and competing in 24 Olympic sports. Often isolated, Special Olympics athletes discover new abilities and talents. And for many they have for the first time, not only teammates, but mates.

For almost 35 years, Special Olympics GB has improved the quality of life of nearly 8,000 athletes in 135 clubs in England, Scotland and Wales, run by a dedicated army of over 2,800 volunteers. By 2013 the charity hopes to grow the programme to 20,000 athletes and 6,000 volunteers.

In Great Britain there are an estimated 1.2 million people with a learning disability (an IQ of 75 or less). 200 babies will be born this week with a learning disability. They will face discrimination all their life.
Special Olympics competitions are structured so that athletes compete with other athletes of similar ability in equitable divisions. National Games are held every 4 years alternating between Summer World Games and Winter World Games, and then European and International Games.

Special Olympics is the largest global sports training and competition programme in the world in nearly 200 countries with over 3.5 million athletes. The global Special Olympics Movement got its start in 1968 when the late Eunice Kennedy Shriver (President John F. Kennedy’s sister) started a day camp for people with learning disabilities at her home in America.

Special Olympics Great Britain’s President is Lawrie McMenemy MBE. The charity’s first Ambassador was Olympic Gold Medalist Lord Sebastian Coe. Its current Ambassadors include: TV Presenter Chris Kamara, Olympic Champions Darren Campbell MBE and Katharine Merry, England Women’s Football Coach Hope Powell, NBA superstar John Amaechi OBE, British Ski Champion and BBC-TV presenter Graham Bell, World and Olympic Champion Canoeist Anna Hemmings, football legend Ossie Ardiles, among others.
“Let me win, but if I can not win, let me be brave in the attempt.”

Tower Hamlets College

Tower Hamlets College is a Further Education College catering for 16 – 19 year olds and adult students. The courses it offers cover a wide spectrum of vocational and academic subjects, including construction, business and computing, hairdressing and A Levels. Its Foundation Learning programme is specifically designed for students with learning difficulties and disabilities, helping them develop the work and social skills needed for independent living or supported employment. The College is situated in one of the poorest boroughs in the country, and as such, it aims to provide as many new and exciting opportunities to its community as possible.