Merlin Entertainments plc (Merlin), Europe’s leading visitor attractions operator, and
The deal includes full naming rights; and brings together two iconic brands. The London Eye is a world-famous landmark which has been a focal point for celebrating national events such as the Millennium, the Queen’s Diamond Jubilee and the London 2012 Olympic Games. Meanwhile,
Jon Woods, General Manager of
“We have a rich history in London, from our sponsorship of the London 2012 Olympic and Paralympic Games through to the many brand campaigns that have launched in the capital over the decades. Sponsoring the London Eye, an iconic landmark that has its own unique history, will help us play an even greater part in future moments of happiness and celebration in the capital.”
David Sharpe, Merlin Entertainments’ Divisional Director London Midway Attractions said: “We are looking forward to working with the Coca-Cola GB team. First to create an exciting new joint identity designed to maximise opportunities on both sides of the partnership, to promote our brands, and create memorable moments for all our customers. This will be unveiled mid-January when the attraction reopens after its annual two week maintenance period, and the partnership begins.”
Commenting, Merlin Entertainments plc CEO Nick Varney said: “The London Eye is Merlin’s premier global attraction and increasingly a key visual icon of modern London, particularly since the Olympics. We are therefore delighted and proud to be partnering with an organisation and brand of the quality and reputation of
“We feel we will be linking the London Eye name with an organisation which not only reflects the same values as our own, spreading happiness around the world, but which also brings something new and exciting to the party. Most of all, we very much look forward to working together to create great value experiences and events for our customers.”
- ENDS -
For further information:
Merlin Entertainments plc
Sally Ann Wilkinson/Penny Roberts
+44 20 8899 6110/+44 20 8948 3725/07774 415 372
Coca-Cola Great Britain
Andy May/Scarlett Yianni
0207 260 2705/0207 260 2700
+44 870 220 2777/07968 9989 37
Notes to Editors
Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 23 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including
In 2013, The
Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment. The
For more information about
Merlin Entertainments plc
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 104 attractions, 11 hotels/3 holiday villages in 22 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 60 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 20,000 + employees.
Among Merlin’s attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, WILD LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.
The London Eye
The London Eye is centrally located in the heart of the capital, gracefully rotating over the river Thames opposite Houses of Parliament and Big Ben. At 135m, the London Eye is the world's tallest cantilevered observation wheel; a feat of design and engineering it has become the modern symbol representing the capital and a global icon. The experience showcases breathtaking 360 degree views of the capital and its famous landmarks and has been the number one visitor experience in the city for the past decade.
The constant and graceful movement of the London Eye gives visitors an ever changing perspective of the best city in the world enhanced by interactive guides to assist guests with information on landmarks in several languages. An experience on the London Eye will lift you high enough to see up to 40km and keep you close enough to see the spectacular details of the city unfolding below you.
Included in all London Eye experiences is the spectacular 4D cinema show, featuring the first ever 3D aerial footage of London and the famous London NYE fireworks.
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