28 august, 2014, london: today, enigmatic pop icon kylie minogue embraced the clouds at the uk launch of glaceau smartwater. held at a 24 hour secret destination in london’s kings cross. ms minogue wowed the audience, as she prepares to embark on her european ‘kiss me once’ tour.
glaceau smartwater is the new must-have water to hit our shores from the usa, inspired by the clouds (or hydrologic cycle for those that want to talk the talk). it is the only bottled water in great britain that vapour distils british spring water as part of its unique process, with added electrolytes to create a distinctive taste - an ingenious thirst-quenching formula for H2o.
" i’m thrilled to be part of the launch of glaceau smartwater and i think brits are going to love it too. for me, staying hydrated is vital to perform with the demands of a busy touring schedule. of course, glaceau smartwater will be joining me on my european ‘kiss me once’ tour as an essential part of my backstage team." kylie minogue
the glaceau smartwater destination also offered guests a variety of thought-provoking experiences, curated by experts, for a smarter mind and body:
‘inspirationroom’: the immersive room showcased a 360 film of the inspiration behind glaceau smartwater – the hydrologic cycle, with visitors going on a journey of each element of the cycle.
‘smartpalate’: a unique tasting hosted by europe’s only water sommelier, arno steguweit, enhanced by creative geniuses, bompas and parr with the ‘water temple’ - an all encompassing H2o sensory experience.
‘smartmind’: guests learnt tips and tricks on how to live a smart lifestyle with john paul flintoff (school of life and ted talks alumni), followed by a glaceau smartwater inspired mindfulness class. expert, belinda freeman, provided a taster of the ancient technique of mindfulness, using the water cycle for inspiration and guidance.
‘smartbody’: former olympic athlete and creative director of psycle, tim weeks, shared his knowledge of the importance of hydration to gain the best results in fitness. this was followed by a unique glaceau smartwater flow yoga class, crafted by fat buddha yoga founder, jessica skye.
from 18 august, glaceau smartwater is available in 600ml and 850ml bottles in a wide range of outlets including supermarkets, independent retailers and key on the go partners – so there’s no excuse for not picking up a bottle
(so a smart choice for your wallet too!)
020 7907 7130
marie morgan | 020 7907 7270 | email@example.com
isabelle hajiyianni | 020 7097 7191 | firstname.lastname@example.org
zarah leaman | 020 7907 7149 | email@example.com
GLACEAU smartwater™ is a trademark of Energy Brands Inc. ©2014 Energy Brands Inc
More Press Releases
- Oasis introduces world's first double ended togetherness bottle
- Diet Coke unveils limited-edition can designs to celebrate new on-pack promotion
- Coca-Cola in Western Europe sets ambitious new sustainability commitments on drinks, packaging and society
- Explore your adventurous side with Schweppes’ premium new 1783 range
- 2018 welcomes new look, new campaign and new flavours for Diet Coke following brand refresh