Coca-Cola Great Britain launches a new campaign to boost consumer recycling

  • Integrated campaign featuring brand new TVC thanking fans for recycling their drinks bottles
  • Campaign includes an influencer led-UGC competition and Snapchat Lens encouraging fans to slam-dunk their empty bottles into recycling bins


12 September 2018:
Coca-Cola Great Britain has today launched a new integrated marketing campaign that encourages and rewards people for recycling their empty drinks bottles, in the run up to Recycle Week.

As part of the campaign, a new TVC entitled ‘Across the Tracks’ will be rolled out, alongside a competition and social media activation titled #CokeDunks, which challenges people to film themselves creatively slam-dunking their empty plastic bottles into recycling bins.

‘Across the Tracks’ will premiere on Saturday 15 September across ITV, Channel 4, Channel 5 and Sky TV networks and is part of Coca-Cola Great Britain’s commitment to use its brand communications to encourage more people to recycle their empty plastic bottles once they’ve finished enjoying their favourite drink. The TVC sees a man collecting bottles for recycling in a busy train station when a commuter running for her train catches his eye and he uses a bottle of Coca-Cola zero sugar to get her attention.

Alongside the TVC, Coca-Cola is working to encourage and inspire people to recycle through #CokeDunks. The campaign features ambassadors, including Olympic gymnast Nile Wilson and freestyle basketballer Tom ‘The Conman’ Connors, using their respective skills to show that recycling doesn’t need to be boring.  Followers are being encouraged to share videos, throughout September, of their own epic dunks across Facebook, Twitter and Instagram, using the hashtag #CokeDunks to be in with a chance of winning prizes.

As part of the campaign, CCGB is launching a #CokeDunks Snapchat Lens which challenges people to virtually dunk as many empty bottles as they can into a recycling bin.

The campaign will culminate during Recycle Week, with a takeover of the Piccadilly Lights encouraging passers-by to recycle their bottle once they’ve enjoyed their drink.

This campaign is the latest in a series of actions from Coca-Cola Great Britain to ensure its packaging is as sustainable as possible and builds on their recent partnership with Merlin Entertainments, where people were offered 50 per cent off entry to some of the UK’s most popular family attractions, in exchange for empty plastic drink bottles. All Coca-Cola packaging is 100% recyclable and contains 25% recycled plastic and the company has a commitment to get it to 50% by 2020.

For more information on the #CokeDunks competition, including the terms and conditions, check out www.coca-cola.co.uk or follow Coca-Cola Great Britain on either Facebook, Twitter or Instagram.