7 September 2018: To mark the start of Breast Cancer Awareness month, Diet Coke and its brand ambassador Holly Willoughby have joined forces to kick off ASDA’s Tickled Pink campaign.

To raise awareness of the ASDA Tickled Pink initiative, Diet Coke has hidden ten limited edition pink cans in special Tickled Pink 30x330ml Diet Coke packs, available in selected ASDA stores and online – with those lucky enough to find one winning £1,000. Shoppers will have a chance to find the Pink Diet Coke Can between the 17th September 2018 and 30th October 2018.

Lending her support, Holly has also designed a limited-edition tote bag that features the words “I Am, You Are, We Are Tickled Pink”. Available in selected ASDA stores from the 7th September, the tote bag is free upon purchase of a Diet Coke 4x250ml glass pack. Be sure to get to an ASDA store soon as there are only a limited number available.

Launched in 1996, ASDA’s Tickled Pink campaign has raised over £55million to date, supporting the work of the UK’s leading cancer charities, Breast Cancer Campaign and Breast Cancer Care and this year, Diet Coke will continue its ongoing support for the campaign with a significant donation.   

Diet Coke’s brand ambassador Holly Willoughby, comments: “With one woman diagnosed with breast cancer every eight minutes in the UK, I’m honoured to be supporting such a great and worthy cause.

“As part of my support, I have designed a tote bag that includes the words ‘I Am, You Are, We Are Tickled Pink’ because ultimately, we are all in this together and I hope those who pick up a pack of Diet Coke and receive the tote bag enjoy using it to show your support as well.”

Aedamar Howlett, Marketing Director for Coca-Cola GB and Ireland, comments: “Continuing our longstanding relationship, we are really pleased to support the brilliant work of ASDA’s Tickled Pink campaign again this year.

“We are also very grateful to have the support of Diet Coke’s brand ambassador Holly Willoughby, which only helps to generate further awareness and make this year even bigger and better.”

For more information, visit facebook.com/DietCoke or follow @DietCokeGB.