15 April 16, glacéau smartwater today launched the latest phase of its fresh-thinking outdoor marketing campaign, ‘Life Distilled’. The campaign will run throughout spring and summer across GB and aims to bring a sense of simplicity to the complex.

Inspired by the vapour distilling process behind glacéau smartwater, Life Distilled will distil the seasons into short, witty summaries. The OOH campaign will run in high footfall locations, in major towns and cities across the country and will be supported by point of sale advertising as well as digital.

Bobby Brittain, Marketing Director at Coca-Cola Great Britain said:  “As consumers we are faced with more and more marketing messages every day, so we wanted to create a smart and witty campaign that cuts through the clutter and resonates with our quick-thinking audience. The brand continues to go from strength to strength since launch and glacéau smartwater recently reached global billion dollar brand status.”

glacéau smartwater is made using British spring water, which is vapour distilled before electrolytes are added, glacéau smartwater offers a distinctive clean, crisp taste which appeals to consumers who are looking to refresh and hydrate.

glacéau smartwater is available in 600ml, 12 x 600ml, 6 x 600ml and 850ml pack sizes.


Notes to Editors

Agency credits:
Creative: Recipe
Media buying: Mediacom


glacéau smartwater is the first ever bottled water brand in the UK to use a unique method of vapour distillation, using British spring water in its evaporation, condensation, and precipitation process.   A combination of electrolytes is then added resulting in a taste that’s distinctly crisp, clean and fresh. glacéau smartwater is available in 600ml and 850ml bottles across the UK.

For more information contact Rachael Stone on 0208 237 3000 rastone@coca-cola.com