Five youngsters from across the UK met The Apprentice star Nick Hewer as they discovered they’d been HIRED for the opportunity of a lifetime - to work behind the scenes at the London 2012 Olympic Games as part of an initiative run by The Coca-Cola Company, Worldwide Partner of the Olympic Games, to shine a light on some of this country’s most inspirational young people.  

In a selection process run through Coca-Cola Great Britain’s charity partner StreetGames - the charity which provides doorstep sport to young people in disadvantaged neighbourhoods – the five participants were shortlisted after hundreds of other applicants around the country tried for the chance. They have now earned a unique ‘apprenticeship’, which will see them working within the Coca-Cola team during the Olympic and Paralympic Games, helping to deliver The Coca-Cola Company’s London 2012 Olympic Games programme to millions of visitors, journalists, and officials.

The group of youngsters proved to be the best candidates for the jobs on offer, following a specially designed selection weekend run by Coca-Cola Great Britain, in association with StreetGames where, mirroring the TV programme, the candidates were put through their paces to test their commitment to the role and their ability to work well as a team. The applicants were also given training from experts in their field to improve their interview, event organisation and mentoring skills.

After this unique experience, they will also get a helping hand with their future careers with an individual employment reference and will be given the opportunity to apply for any relevant permanent roles.

Star of The Apprentice, Nick Hewer, was on hand to congratulate the youngsters and said:

“It’s hard to get employment in the current environment and opportunities can be limited when you’re from a disadvantaged background. Young people need all the help they can get so the initiative that Coca-Cola Great Britain has to offer ‘apprenticeships’ at the Olympic Games, is fantastic and could really kick start the careers of talented young people that might not otherwise have had access to the opportunity. What better Olympic legacy to leave?

“They have all worked hard and absolutely proved they are the right people for the job.  To work at the London 2012 Olympic Games is a dream for many people and I’m sure they will have a fantastic time. I wish them the best of luck for this summer and for their future careers.”

One of the five ‘apprenticeship’ winners, Casey from Crewe said,

“I feel like one of the luckiest people alive. Like someone who has just won one of the golden tickets to Willy Wonka’s Chocolate Factory! When I first opened the letter from Coca-Cola and saw the word “CONGRATULATIONS!” I instantly burst into tears.”

“I’ve never received an opportunity like this before and it’s given me added motivation to work towards my goal of having a career in the sports industry. Being able to work alongside Coca-Cola, one of the world’s biggest brands, and to be able to work at my favourite sporting event ever is the perfect combination, I couldn’t ask for any more!”

Jon Woods, General Manager, Coca-Cola Great Britain & Ireland, said:

“The London 2012 Olympic Games is one the most exciting opportunities we have as a worldwide sponsor to engage young people and help to build a legacy of increased grassroots sports participation. This work experience programme is a great way to help these young and very deserving young people build a positive future for themselves and their communities. We look forward to all the selected participants coming on board to work as part of our team refreshing the Games.”

The opportunity to apply for the chance to work at the London 2012 Olympic Games was offered to young people around the country who take part in or coach StreetGames projects. StreetGames is a sports charity that brings sport to the doorstep of young people in disadvantaged communities across the UK. Through their partnership with Coca-Cola Great Britain, the charity is offering thousands of young people more opportunities to get involved in sports and activities, delivered in the right style at the right price and in the right place for them. 

Jane Ashworth OBE, CEO of StreetGames, said:

“Through our work in communities with thousands of young people, we know that many of them have the talent, drive and motivation that are so valuable for employers. StreetGames is all about providing opportunities for young people to get involved in sport. Usually this means encouraging them into playing or coaching, so it’s wonderful to be able to offer such a unique experience. This opportunity will help to leave a practical legacy after London for the young people involved.”


For more information please contact:
Charlie Walter, M&C Saatchi Sport & Entertainment
T: 0207 544 3792
M: 07896 857785

Notes to Editors:

Coca-Cola Great Britain is supporting StreetGames in a three year partnership that will allow it to deliver an improved sporting experience to over 110,000 young people nationwide. The association will see Coca-Cola GB help StreetGames grow its network of projects and create 300 neighbourhood festivals across the country, launch into Scotland for the first time and establish a legacy of improved training for coaches through the first StreetGames Sport for Change Academy. The partnership is part of Coca-Cola Great Britain’s ambition to inspire and encourage positive behaviour change among a traditionally hard-to-reach audience and encourage  more people to be more active, more often.

The Coca-Cola Company

Coca-Cola is a registered trademark of The Coca-Cola Company.
The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognised as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, Glacéau vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.
Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.


StreetGames is an award-winning national sports charity launched in 2007. A national partner of Sport England and a national centre of expertise for developing sport in disadvantaged communities, the charity helps to make sport accessible to all young people, regardless of their income or social circumstances. It does this by supporting and establishing local projects around the UK that deliver doorstep sport, i.e. positive activities and sport provided to young people when they want it, where they want it and how they want it. Over 1.7 million attendances have already been generated by StreetGames projects.

StreetGames’ ongoing work to change sport, communities and lives has been recognised by The Chief Medical Officer’s Public Health Awards, The Charity Awards, The Business Charity Awards and Beyond Sport. Additionally, in 2011, StreetGames’ Chief Executive Jane Ashworth was awarded an OBE for services to community sport. These commendations demonstrate StreetGames’ effectiveness in sport and wider impact on crime, health and community development.