Coca-Cola Great Britain has today announced a partnership with Merlin Entertainments, to offer people 50 per cent off entry to some of the UK’s most popular family attractions, in exchange for used plastic drink bottles. This comes following research by
The summer trial will run between 25th July and 19th October 2018 and invites people to bring and recycle any 500ml plastic bottle via an on-site reverse vending machine. The innovative machines will be installed at four of Merlin’s leading attractions and will instantly reward those who deposit their empty bottles with a voucher to receive 50 per cent off entry at 30 participating Merlin attractions2 including Alton Towers Resort, Thorpe Park, Chessington World of Adventures and LEGOLAND Windsor.
The trial is the first in the country to offer people a more valuable reward than the original purchasing price of the plastic drinks bottle they recycle, as the 50 per cent off voucher equates to a saving of around £27 when buying a Merlin attraction day pass.
The partnership comes a year since
Jon Woods, General Manager of
“This is just one of the actions that we’re taking to play our part in achieving a World Without Waste. We buy more recycled plastic in the UK than any other company and we are in the process of doubling the recycled plastic in all our bottles from 25 per cent to 50 per cent by 2020. We’re also running television campaigns encouraging people to recycle, putting clear recycling messages across all of our packs and we’re supportive of new interventions, such as deposit return schemes, to see if they improve recycling rates.”
Sandra Hazel, Head of Force for Good at Merlin Entertainments, said: “This partnership with
Jon Dormer, Managing Director at Unisan UK, supplier of CafeCrush™ reverse vending machines, said: "Our CafeCrush™ reverse vending machines reward people for recycling. Users simply insert an empty plastic bottle, it’s crushed and then they receive an incentive. The way the machine works means the bottles are not contaminated by other waste and so, are perfect for recycling. Also, because they are crushed, reducing waste volume by up to 90 per cent, more bottles can be stored and therefore less transportation is needed to get them to recycling facilities – a win for consumers and the environment.”
The announcement is the latest in a series of actions from
1 Research carried out by YouGov on behalf of
2 Subject to Terms & Conditions.
More Press Releases
- It’s a slam dunk for Coke’s new recycling campaign
- Coca-Cola in Western Europe sets ambitious new sustainability commitments on drinks, packaging and society
From Miami to Ibiza
Coca-Colacelebrates summer with return of ground-breaking Share a Coke campaign
- Schweppes Launches Biggest Marketing Campaign in Twenty Years
Coca-ColaCompany announces "One Brand" global marketing approach