The 2014 FIFA World Cup™ Trophy Tour by The
The solid gold Trophy was unveiled during a football training session at Shoeburyness High School to a group of unsuspecting lucky teenagers and their coach Rachael O’Brien.
Rachael came out on top in a campaign run by
Rachael is a sports coach and mentor working with young people from deprived areas in Southend – and has been doing so for the past 18 months. She also works with the Muslim and African communities to help with community cohesion within the town, encouraging people to play sport together and break down any barriers.
The FIFA World Cup™ Trophy is making an unprecedented global tour around the world of nearly 100,000 miles, visiting 90 countries in 6 continents as part of the 2014 FIFA World Cup™ Trophy Tour by
The FIFA World Cup™ Trophy is in Great Britain from 12th – 18th March 2014 and with its first stop in Southend complete, will be heading to London, Glasgow, Cardiff and Manchester over the coming days.
Coca-Cola Great Britain are offering fans opportunities to get up close to the FIFA World Cup™ Trophy while it is travelling across the nation; the Trophy will be visiting Westfield W12 shopping centre in London on Friday 14th March from 08:00 until 21:00, George Square in Glasgow on Saturday 15th March from 10:30 until 18:30 and Union Square in Cardiff on Sunday 16th March from 10:30 until 18:30. Fans who visit the 2014 FIFA World Cup™ Trophy Tour by The
"To be the very first community to see the FIFA World Cup™ Trophy in Great Britain this year is truly a once in a lifetime experience. It has been such an uplifting day for the entire Shoeburyness community and FIFA World Cup™ fever has well and truly spread." Rachael O’Brien, StreetGames coach
Coca-Cola Great Britain have supported sports charity StreetGames since 2010. Through the partnership, StreetGames is able to support a network of projects which gives sports and volunteering opportunities to young people in disadvantaged communities across the UK. Doorstep sport is the delivery method, bringing sport close to the home of disadvantaged communities at the right time and for the right price. The partnership with StreetGames is part of
Bríd Drohan-Stewart, Marketing Activation Director,
Former 1998 FIFA World Cup™ winner, Real Madrid star and FIFA ambassador Christian Karembeu who has travelled to GB with the FIFA World Cup™ Trophy Tour by
For more information about
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For further information and photography, please contact:
Jack Mansell / Paul Anastasiadis
Tel: 07793 124 810 / 020 7544 3763
email: firstname.lastname@example.org / Paul.Anastasiadis@mcsaatchi.com
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About the FIFA World Cup™ Trophy
The authentic, one-of-a-kind FIFA World Cup™ Trophy is awarded to the winning nation at each tournament. The iconic trophy measures 36.8 centimetres (14.5 inches) high, weighs in at 6,175 grams (13.61 pounds) and is made of solid, 18-carat gold. The winners retain it until the next tournament and are awarded a replica that is gold-plated, rather than solid gold. The base contains two layers of semi-precious malachite, while the bottom side of the Trophy bears the engraved year and name of each FIFA World Cup™ winner since 1974.
About the FIFA World Cup™ Trophy Tour by The
The Trophy Tour was developed through an exclusive partnership between FIFA and
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including
Coca-Cola Great Britain has supported sports charity Special Olympics GB for 35 years. Special Olympics Great Britain is the country’s largest provider of everyday, year-round sports training and competition for adults and children with learning disabilities, regardless of their ability. The charity encourages every individual to become more self-confident, while improving their fitness, health and wellbeing by taking part, training and competing in 24 Olympic sports.
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