The EKOCYCLE brand was awarded Creative Innovator of the Year at the prestigious WGSN Global Fashion Awards at The Park Lane Hotel in London last night. The Awards celebrate and reward breakthrough innovative talent in
fashion, design buying, and retail.
Judged by an elite panel of international experts, The Creative Innovator of the Year is a new category for the WGSN Global Fashion Awards. The EKOCYCLE brand was recognised for its pioneering journey and technologic advancement in using recycled materials to make desirable consumer products. The brand initially launched in the US in 2012, and arrived in the UK in March this year at an exclusive Shop-in-Shop in Harrods.
The brainchild of The
In April this year, the EKOCYCLE initiative also announced a partnership with W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide. Together, they are bringing the EKOCYCLE™ brand to W Hotel rooms around the world. W Hotels will soon begin re-making their beds with new EKOCYCLE™ branded sheets, which are
made in part with rPET (polyester partially made using recycled plastic). Rolling out into W Hotels in North America first with global properties to follow, each king size sheet set utilised approximately 31 recycled 20oz. plastic bottles – which equates to more than 268,000 plastic bottles across all W Hotel beds in North America. The result is bedding that is as luxurious as it is environmentally conscious, ensuring that guests continue to have the same incredibly comfortable sleep they have come to expect from a night in a W Hotel bed.
Bea Perez, Chief Sustainability Officer at The
fashion and design network.”
Lauretta Roberts, Founder and Director, WGSN Global Fashion Awards says, ”EKOCYCLE will change the way the consumer regards sustainable design. It has taken sustainable fashion and placed it firmly in the luxury arena and, by collaborating with a carefully selected line-up of style leaders, has made it cool and highly desirable."
To learn more about the EKOCYCLE™ brand initiative visit EKOCYCLE.COM.
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NOTES TO EDITORS:
With a shared interest in making a positive impact on our world, The
The EKOCYCLE™ brand offers a full line of apparel and lifestyle product. To learn more about the EKOCYCLE™ brand initiative and products visit EKOCYCLE.com. EKOCYCLE can also be found on Facebook at facebook.com/EKOCYCLE and Twitter at twitter/com/EKOCYCLE.
A multi-faceted entertainer, producer, creative innovator and philanthropist, will.i.am is best known for his work with The Black Eyed Peas®. He recently wrapped up his fourth season starring as a Coach on the hit TV programme “The Voice.” As a noted entrepreneur who is merging the worlds of fashion and technology, will.i.am is also the Founder & CEO of i.am+, and serves as Chief Creative Officer of 3D Systems Inc. Recognized and honored by numerous industry organizations for artistic, business and philanthropic achievements, will.i.am is the recipient of multiple GRAMMY® awards, a Latin GRAMMY® award, an Emmy® award, two NAACP Image Awards®, BritWeek and UK Trade & Investment’s 2015 Entrepreneur of the Year Award, the BMI® President’s Award and a CLIO Award. will.i.am's i.am.angel™ Foundation (www.iamangelfoundation.org) supports young people through programs focused on STEAM (science, technology, engineering, arts, math) education via after-school tutoring and activities that build STEAM and coding skills.
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