A global programme from the Coca-Cola Company which aims to empower five million women by 2020 is launching in Scotland for the first time. Coca-Cola Great Britain, working in partnership with local charity, Showcase the Street is bringing the 5by20 programme to Scotland, with a new initiative in Dundee to help women in the region set up their own catering businesses.

The new programme is offering aspiring female food and drink entrepreneurs the opportunity to learn the necessary skills to set up their own business as part of a six-week intensive course where they will take classes in catering and business.

The initiative is being run at a custom-built facility within the current Showcase the Street complex which has been transformed into The Coke Café. The investment from Coca-Cola Great Britain has helped create the state of the art new kitchen and classroom facilities.  The launch follows a successful pilot which saw six women put through their paces.

Jennifer Grubb, who dreams of setting up her own online business, was one of the women to take part in the pilot. She joined the project to meet like-minded women and gain the confidence needed to become a business owner: “I have always dreamed of launching an online community where people can share healthy, family focused recipes and resources and was excited to hear the programme had started on my doorstep. I have learned so much during the six weeks and I can’t wait to get started!”

Charlotte Oades, Global Director of Women's Economic Empowerment at The Coca-Cola Company, commented: “We’re delighted to bring the 5by20 programme to Dundee and help more women realise their dream of setting up their own business. We hope the course will give women the practical skills, as well as the confidence to go on and make their dreams a reality. The 5by20 programme touches women across the world; from Brazil to Indonesia, and it’s great to see it come to Scotland.”

Local charity, Showcase the Street, has benefitted from the investment and charity leader Fergus Storrier said: “Showcase the Street is extremely grateful and excited to be part of the 5by20 programme. Our work is targeted at making the lives of people in our community better.

“The legacy from the investment in Dundee will be long-term as the coffee shop will eventually allow the project to become self-sustaining and, in turn, will continue to support local women to achieve positive results in the future.”

The next course will get under way in mid-October with further course dates to be announced. To be eligible to apply to take part in the programme women must be currently living in Dundee.

To find out more about the scheme or register interest please visit: facebook.com/5by20Dundee or email agate@showcasethestreet.co.uk


Notes to Editors

For more information contact Rachael Stone at Coca-Cola GB rastone@coca-cola.com or 0207 237 3218.

About Coca-Cola Great Britain:

Coca-Cola Great Britain is responsible for marketing 20 brands and more than 80 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, GLACÉAU smartwater, Schweppes, Lilt and Appletiser.

About 5by20:

5by20 is The Coca-Cola Company’s global initiative that aims to enable the economic empowerment of 5 million women entrepreneurs across the company’s value chain by 2020. Specifically, that means the small businesses the company works with in over 200 countries around the world. From fruit farmers to artisans, this initiative aims to help women overcome the barriers they face to business success. 5by20 and The Coca-Cola Company are proud to be giving millions of women opportunities to build their businesses, support their families and build their communities, while inspiring more to do the same. For more information, visit www.5by20.com.

About Showcase the Street:

Showcase the Street was formed in 2003 to provide inclusive and accessible access to the arts for all young people but especially those from areas of deprivation and rural isolation. Since its inception it had grown to work across numerous local authority areas providing dance and now sport provision to local communities as well as specialist projects which engage with a wide section of the public from those at risk of exclusion from schools to families in need of support. Full details of the project can be found on their website at www.showcasethestreet.co.uk