The Coca-Cola Company today announced the next stage in its exciting partnership between its Coca-Cola Zero brand and SKYFALL™, the highly anticipated 23rd instalment of the James Bond series due for release in the UK on 26th October. To showcase the association, an original and impactful TVC will launch, set to leave viewers on the edge of their seats.



The hero of the new Coke Zero campaign has a mission, to get the girl of his dreams against all odds, fired on by Coke Zero and one of the most emblematic of the James Bond icons, ‘The James Bond Theme’. When he drinks Coke Zero, he unlocks the 007 in himself and immediately hums the ‘James Bond Theme’. It inspires him to push the boundaries and live with the confidence and drive like 007, demonstrating the belief that there is a little Bond in all of us. The ingenuity of the TVC can be seen in the way they have re-recorded the iconic theme tune, bringing it to life through the humming of characters and ambient sound design such as car horns, mopeds and a brass band. The music becomes a form of language and expression pushing our hero on, enabling him to attain his goal in typical Coke Zero/007 style.
 
Launching on 28th September this all-action ad guarantees to thrill, with the hero striving to reach his goal, refreshed by the great taste and zero sugar combination of Coca-Cola Zero.
 
The announcement continues the successful partnership, which began in 2008, through the brand’s association with Quantum of Solace.
 
Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALL™, the 23rd adventure in the longest-running film franchise of all time.  In SKYFALL™, Bond’s loyalty to M is tested as her past comes back to haunt her.  As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.  The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment.  Directed by Sam Mendes.  Produced by Michael G. Wilson and Barbara Broccoli.  Written by Neal Purvis & Robert Wade and John Logan.
 
Zoe Howorth, Marketing Director for Coca-Cola Great Britain said: “SKYFALL™ is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise.  James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for Coca-Cola Zero.”
 
To showcase the association, limited-edition, eye-catching Bond-themed designs will appear on Coke Zero cans and bottles from October, with a sophisticated image highlighting the famous Bond ‘gun barrel’ design.
 

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For Further Information, please contact:

Katherine Dempsey – kdempsey@lexisagency.com / 0207 908 6402
Jack Shilling – jshilling@lexisagency.com / 0207 908 6457

Notes to Editors:
 
Creative agency: Publicis, France
Film Director: Guy Manwaring
Media buyers: Vizeum

About Coca-Cola Great Britain:
Coca-Cola Great Britain is responsible for marketing 21 brands and over 100 products to consumers across Great Britain, focusing upon developing new brands, extending existing brands and protecting trademarks including Coca-Cola (recognised as the world’s most valuable brand).  Other Coca-Cola Great Britain brands include Diet Coke, Coke Zero, Fanta, Sprite, Dr Pepper, Oasis, Glaecau vitaminwater, Oasis, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade. The Coca-Cola Great Britain portfolio is worth £1,998 million with value sales growth of 8.4% year on year.  Within in this the My Coke trilogy (Coca-Cola, Diet Coke and Coke Zero) is worth £1,150 million, growing at 6.4% in value year on year (Neilsen, w/c 11/02/12).  Coca-Cola Great Britain is committed to developing innovative, responsible and sustainable initiatives that help protect the environment.  Recently Coca-Cola European Partners (CCEP) launched its PlantBottle™ plastic made from up to 22.5% plant-based materials and up to 25% recycled plastic as the latest step on their journey towards petroleum-free plastic.  CCEP is also dedicated to recycling, with 97% of site waste recycled or recovered.  For more information about Coca-Cola in Great Britain, please visit our website at www.coca-cola.co.uk
 
About Albert R. Broccoli’s Eon Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family.  Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising.   EON Productions, an affiliate of Danjaq, is the UK based production company which makes the James Bond films.   The 007 franchise is the longest running in film history with twenty-two films produced since 1962.  Michael G Wilson and Barbara Broccoli took over the franchise from Albert R ‘Cubby’ Broccoli in 1995 and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.
 
About Metro-Goldwyn-Mayer Studios Inc.
Metro-Goldwyn-Mayer Studios Inc. (“MGM”) is a leading entertainment company focused on the production and distribution of films and television content globally.  The company owns one of the world’s deepest libraries of premium film and television programming.  In addition, MGM has ownership interests in domestic and international television channels, including MGM-branded channels in the United States, Canada, United Kingdom and Germany. For more information, visit www.mgm.com.
 
About Sony Pictures
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to www.sonypictures.com