Coca-Cola Great Britain (CCGB) today launches a new outdoor campaign, which features the stars of the London 2012 Olympic Torch Relay City Celebrations, presented by
The Future Flames that feature in the campaign are a group of specially selected, inspirational young people who are being rewarded by CCGB for using their passions in areas like sport and active lifestyles, music and dance, and community and environment to spread happiness in their local communities, with the once in a lifetime chance to carry the Olympic Flame during the London 2012 Olympic Torch Relay – beginning on 19th May.
The 96 sheet creatives are live throughout the UK and will run for six weeks until 10th June. Alongside the Future Flames, the ads also feature a selection of the artists performing in the
James Eadie, Olympic Portfolio Director,
Dizzee, Eliza and The Wanted are all performing at Special City Celebrations, presented by
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Coca-Cola remains one of the most successful and innovative brands in the world today. On-going brand and product innovation continues to reinforce this position of leadership in the soft drinks category. In the latest 52 week period
About the Olympic Torch Relay Celebrations
Coca-Cola is helping the London Organising Committee of the Olympic and Paralympic Games (LOCOG) and host Local Authorities to bring music and celebration to every corner of the UK with 66 nights of celebrations during the Olympic Torch Relay. This comprises 61 Evening celebrations plus four Special City Celebrations and a finale concert in London’s Hyde Park presented by
The ballot for tickets for the Cardiff, Glasgow, Leeds or Birmingham City Celebrations is now closed.
To purchase tickets to the London Hyde Park finale, please visit http://www.ticketmaster.co.uk/coca-colacelebrations
Further details about the 61 Evening Celebrations, including how to attend are currently being finalised. More information will be available through www.london2012.com/olympictorchrelay nearer to the start of the Olympic Torch Relay.
Coca-Cola is using its sponsorship of the London 2012 Olympic Games to shine a light on the best of British youth by recognising, rewarding and inspiring the young people who use their passions to help make Britain Burn Brighter. As a Presenting Partner of the Olympic Torch Relay, we are rewarding those who have made a positive contribution to their local communities and the environment with a once in a lifetime opportunity to carry the Olympic Flame. As part of this commitment,
What is the Olympic Torch Relay?
The Olympic Flame is one of the enduring symbols of the Olympic Games, representing peace, unity and friendship. As it is carried around the UK for the Olympic Torch Relay it will bring the spirit of the Games to everyone.
Lit in Olympia, Greece, in a traditional ceremony, the Olympic Flame will be taken on a short relay in Greece before arriving in the UK on 18th May 2012.
On a 70-day journey across the UK, the Flame will be carried by 8,000 Torchbearers, generating excitement as it makes its way to London and the Opening Ceremony of the Games. The Flame will come within a one-hour journey for 95 per cent of the population of the UK – with entertainment, shows and concerts marking its arrival at each stop.
What is an Olympic Torchbearer?
Olympic Torchbearers will run one leg (approximately 300 metres) of the London 2012 Olympic Torch Relay, which takes place between 19th May and 27th July 2012.
Coca-Cola has awarded Torchbearer places to nominees who, in the opinion of a panel of judges, most deserve to carry the Olympic Flame.
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