- More than 30 million multipacks bought by consumers will switch to cardboard
- Part of a wider initiative which will see 4,000 tonnes of plastic removed from circulation across Western Europe
- The latest action the company is taking to ensure its packaging is as sustainable as possible
19 September 2019:
The new cardboard multipacks will be introduced on 4, 6 and 8 packs of cans across all brands, including
The plastic shrink-wrap currently used is recyclable. However only 10% of local authorities collect this material, whereas 98% accept cardboard as part of household recycling.
The shrink-wrap will be replaced with 100% recyclable, sustainably sourced cardboard, with either an FSC (Forest Stewardship Council) or PEFC (Programme for the Endorsement of Forest Certification) certification.
The move is part of a wider initiative being introduced across Western Europe and will remove 4,000 tonnes of plastic from circulation across the region.
Jon Woods, General Manager of
The switch to cardboard is the latest change from
In addition to increasing the amount of recycled materials in its packaging, the company continues to encourage consumers to recycle through its advertising and messaging on packs and champion reform of the recycling system in Great Britain.
 Recoup 2018 UK Households Plastic Collection Survey
 Wrap Household Collection Report, June 2016
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