Tattoo parlour for OAPs officially opened by Professor Green and his Nanny Pat to celebrate new Coca-Cola Zero Sugar TV advert 


5 February 2018: Today Shoreditch welcomed a brand-new addition to the hipster favourite area, bringing with it a less than familiar crowd.  The Coca-Cola Tattoo Studio, opened its doors, offering free tattoos to the over 70s with tattoo-lover Professor Green and his Nan on hand to greet the first daring few.    

The move celebrates the brands new Coca-Cola Zero Sugar advertising campaign which sees a 70-something Mr Hadley ‘break free’ to take on a range of daring experiences after deciding to try something new. What follows is a series of fulfilled life dreams: telling his long-lost love Alice he’s always loved her, getting a tattoo, diving into an Olympic size pool, riding down the highway on a motorcycle, enjoying the party at a Pride Parade, then finally crowd-surfing his way through a festival crowd. The spot features Queen’s smash hit ‘I Want To Break Free’ as soundtrack. The original advert first ran in 2006 and has been repurposed and filmed using the same lead actor from over ten years ago, British-born American Actor Nicolas Coster (84).

The pop-up also comes after research* ranked ‘getting a tattoo’ as the No.7 choice of bucket list experiences of the over 70s.

The Coca-Cola Tattoo Studio will be open to the public from 11-7pm on Tuesday 6th February offering fearless Septuagenarians and above the opportunity to claim their free inking (or temporary transfer for the more cautious) courtesy of some of London’s leading artists.   

Professor Green commented: “I can’t say that I ever imagined being in a tattoo parlour with my nan and her being the one getting inked, even if it is a temporary tattoo. She has always been fearless and a complete legend in my eyes.  Getting a tattoo has been on her bucket list for a while so thanks to the Coca-Cola Tattoo Studio for making one of her wishes a reality today.”

Aedamar Howlett, marketing director for Coca-Cola Great Britain said: “Our new light-hearted ad is designed to remind those who haven’t yet tried the taste of new Coca-Cola Zero Sugar to give it a go. Mr Hadley goes to extreme lengths to try something new, so we thought that the Coca-Cola Tattoo Studio would be the perfect way to reflect that while also giving people the opportunity to tick something off their bucket list.  Not only are we offering free permanent tattoos but we’ve also got temporary ones and plenty of Coca-Cola Zero Sugar to go round for those keen to take a less daring approach to trying something new.”

Those keen to get involved should visit the Coca-Cola Tattoo Studio (takeover of famed tattoo spot Cloak and Dagger) at 34 Cheshire Street, London, E2 6EH between 11am and 7pm on Tuesday 6th February 2018.  Terms and Conditions apply – please review in advance of visiting at Coca-Cola GB Journey at

For the faint at heart, come and enjoy a transfer tattoo and can of Coca-Cola Zero Sugar – the sugar-free alternative to Coca-Cola Classic.  And why not share your bucket list experiences using #ForTheFearless to get in on the fun.

- ENDS –

For more information:

*Survey of 1,109 respondents by Censuswide, January 2018.

About Coca-Cola Great Britain:

Coca-Cola Great Britain is responsible for marketing 20 brands and over 80 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, the company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, Appletiser and Honest. All of the packaging Coca-Cola Great Britain uses is 100% recyclable and the company is committed to double the recycled plastic in all of our bottles to 50% by 2020 and will source all of this extra recycled material from within the UK.

COCA-COLA, DIET COKE, COCA-COLA ZERO and COKE ZERO are registered trademarks of The Coca-Cola Company.

Terms and Conditions

  1. Coca-Cola Tattoo Studio is open to the public on Tuesday 6th February 2018, between the hours of 11am and 7pm.
  2. Free permanent and non-permanent tattoos are available to any adult over the age of 70.
  3. Proof of age is required (in the form of a driving licence or passport), in accordance with the 1969 Tattooing of a Minor Act.
  4. Tattoo placement available on arms or legs. Cloak & Dagger will not tattoo anyone’s hands, neck or face. Other areas of the body are available at the artist’s discretion.
  5. A selection of 16 tattoos will be available to eligible adults on Tuesday 6th February between 11am-7pm. Small bespoke designs are available at the artist’s discretion.
  6. Visitors will be allocated a 30-minute slot, on a first come first served basis.
  7. Strictly no one under the age of 18 is allowed in the studio.
  8. Candidates should avoid drinking alcohol 24 hours prior to tattooing. Anyone under the influence of alcohol or drugs we will be asked to leave the tattoo parlour.
  9. All adults visiting the Coca-Cola Tattoo Studio will be required to sign a consent form that ensures they understand and consent to the risks associated with permanent tattooing. Also, it has been known in some people the following can occur, and no liability will be accepted - infections, ink loss, ink fading, allergic reactions, and dryness of the tattoo.
  10. Please be aware that adults will be required to undertake a full consultation prior to the permanent tattooing service, during which you must declare all medical conditions and any medication to the artist. We are unable to offer tattoos to adults with the following conditions set out below, and by signing our consent form you verify that you do not have any of these conditions:
            HIV / AIDS
            Hepatitis A, B or C
            High / Low Blood Pressure
            Heart Problems
            Latex Allergy
  11. If it is deemed unsafe to commence continue with the procedure, the Cola-Cola Tattoo Studio will not accept any liability or costs incurred as a result of your visit to the tattoo parlour.
  12. Visitors will be given full aftercare advice during the consultation and post tattooing. Visitors accept full responsibility for the aftercare of their tattoo, upon leaving the Coca-Cola Tattoo Studio.
  13. The Coca-Cola Tattoo Studio reserves the right to refuse service for any reason.
  14. Please be aware that tattooing is an irreversible procedure which involves the use of disposable needles. Although extreme care will be taken in producing a satisfactory reproduction of the flash designs, please be advised that you are relying on the artist’s interpretation & capabilities of replicating the desired artwork.