London, Thursday 19 July 2012: The
Its giant crystalline structure is made up of over 200 interlocked translucent air cushions, each the size of a billboard. Visitors will be able to ‘play’ designated cushions as they ascend the exterior of the pavilion, remixing ‘Anywhere in the World’, the uplifting track featuring sounds of five different Olympic sports created for
Integrated within the 200 cushions is groundbreaking audio, lighting and responsive sensor technology, which has been used by the architects to upload the rhythmical sport sounds into the structure of the
The pavilion forms part of
Coca-Cola has spent two years working with other partners including the Royal College of Art and interactive theatre company London Quest to bring together the best in emerging talent across design, performance and technology who will all play a role in bringing the pavilion to life during the Games. The result is a pavilion that is created by, embodies and celebrates the passions of thousands of Coca-Cola Future Flames who make a positive contribution to their local communities every day.
Maxine Chapman, Director of Showcasing, London 2012 Olympic and Paralympic Project Team, The
“Coca-Cola’s sponsorship of London 2012 is rooted in celebrating and recognising young people and we’re delighted to give so many young talents the chance to showcase their skills and passions on the world’s stage. Our team of emerging architects, artists, sound and light technicians – led by Asif Khan and Pernilla Ohrstedt – have all played a crucial role in creating a pavilion that is hip, fresh and energetic. The
Asif Khan and Pernilla Ohrstedt, said:
Visitors will enjoy spectacular views of the Olympic Park from the top of the
Jason Bruges, Creative Director, Jason Bruges Studio, based in Hackney, said:
“Our installation captures the celebratory aura that surrounds the Games and is itself a living, visual, dynamic performance. We worked closely with students
Tim Morgan, Director of London Quest, said:
“We at London Quest have thoroughly enjoyed the last year working in partnership with
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High resolution photography is available on request, taken by Nick Hufton of Hufton & Crow.
Notes to editors
Coca-Cola is using its sponsorship of the London 2012 Olympic Games to shine a light on the best of the nation’s youth by recognising, rewarding and inspiring the young people who use their passions to help make a positive contribution to their communities. As a Presenting Partner of the Olympic Torch Relay, we are rewarding those who have made a positive contribution to their local communities and the environment with a once in a lifetime opportunity to carry the Olympic Flame.
As part of
From designing the
About Asif Khan & Pernilla Ohrstedt
Asif Khan and Pernilla Ohrstedt are a London based design collaborative with a unique approach defined by design innovation encompassing creative direction, and experimental architecture.
Asif Khan (b.1979, UK) and Pernilla Ohrstedt (b.1980, Sweden) met while studying architecture at the Bartlett School in London. They have since collaborated on numerous experimental works such as Future Memory Pavilion (2011) a joint commission by the British Council, The Royal Academy of Arts and the Preservation of Monuments Board, Singapore, and the 2011 Christmas window installations for cutting-edge Parisian fashion store Colette. Drawing upon their diverse experience from art, architecture and design Asif Khan and Pernilla Ohrstedt’s radical and innovative collaboration always operates at the cutting edge through both commissioned and self-initiated projects. www.pernilla-asif.com
Asif Khan was born in 1979 in London, England. He was awarded ‘Designer of the Future’ by Design Miami in 2011, ‘Breakthrough talent of the year’ 2011 by FX Magazine and was ‘Designer in Residence’ at the Design Museum London, 2009-10. He was cited by the Hospital Club as one UK’s 100 most influential creatives in 2010.
He studied Architecture at the Bartlett School, University College London and was a scholar at the Architectural Association, London, graduating with prizes from both. His studio’s work, described in Abitare as “wildly inventive” crosses architecture, industrial design and furniture, particularly projects which combine these in new and unexpected ways.
Notable projects from his include West Beach Café, Littlehampton (2008), Tetra Light (2007), Swivel for Danese Milano (2011), Cloud (2011), Harvest (2010), and furniture for primary schools in Malawi with Magis for the Clinton Hunter Development Initiative (2009-12). Asif has exhibited at MoMA, Design Museum London, MAXXI Museum Rome, Milan Triennale Design Museum, Idée Tokyo Midtown, Sawaya & Moroni, Milano Salone ‘Satellite’, 100% Design Tokyo and London Fashion Week and has been featured widely in national and international press and design journals.
Pernilla Ohrstedt was born in 1980 in Stockholm, Sweden. Shortlisted as Emerging Woman Architect of the Year by Architects Journal in 2012, her design output has been largely international, spanning the disciplines of experimental art, architecture and curatorial practice.
Pernilla was educated at Central St.Martin’s and holds a BSc and a Master of Architecture from the Bartlett School of Architecture, University College London where she won the Leverhulme Trust Grant for innovative and interdisciplinary work of outstanding potential and the UCL faculty prize for distinguished work in architectural theory.
She went on to the Storefront for Art and Architecture gallery in New York. Working with Director Joseph Grima, Pernilla was co-originator of Storefront's first international exhibitions program, the Pop-up Storefront series (Los Angeles, Milan, London) whilst producing, designing and curating the gallery's programme and innovative architectural installations. In 2008 Pernilla was appointed to direct the extensive restoration of Storefront and its iconic façade designed by Steven Holl and Vito Acconci.
In 2010 Pernilla was Project Director of the celebrated Canada Pavilion at the Venice Architecture Biennale showing Hylozoic Ground by Philip Beesley. She has edited a major publication about this project. In 2011 she was lead designer for Joseph Grima’s Stazione Futuro, a monumental 4000M2 exhibition in Turin for the 150th Anniversary of the Unification of Italy.
Pernilla is a co-founder of Flock, an international platform for exhibiting cutting-edge female designers. She exhibits regularly at London Design Festival, recent projects include Pandora’s Comb (2010), Iconoclastic Chair (2010) and Light Well Table (2011).
About Jason Bruges Studio
Formed in April 2002, Jason Bruges Studio design and build interactive installations across three key sectors including architecture, art and brands. The company has a design studio and workshop in house; all based in Old Street, London, a hub of the creative and digital industry in Europe. The studio has also recently expanded to include a team based in New York, USA.
Although the studio is based in the UK and USA the company is currently working on projects as far reaching as China, Kuwait, Dubai, Canada, India and obviously the UK and USA. The multi disciplinary team has grown significantly over the past 12 months and now includes creative architects, lighting designers, electrical engineers, programmers, industrial designers and mechanical engineers. Furthermore, the studio is supported by an experienced, high calibre management team to develop and deliver bespoke projects worldwide.
The studio produces innovative and engaging spaces that connect people with their environment. The studio generates significant press interest and has received several prestigious design awards including The Lighting Design of the Year Award for Platform 5 and more recently have been nominations for The Brit Insurance Design of the Year for both Mimosa and The Green Box Project.
Jason’s architectural training brings environmental awareness and technical skill to the direction of all the studio’s creative projects. He worked for Foster + Partners and Imagination before establishing the studio. The team’s vision, passion and desire to find groundbreaking creative solutions are clearly evident in the studio’s work.
About London Quest
London Quest is a critically acclaimed Interactive Theatre company comprised of storytellers and event organisers. The company develops interactive theatre for entertainment, business development and brand engagement.
They worked as theatrical consultants with
London Quest have designed and delivered interactive teambuilding programmes for companies such as Delloite, Ernst & Young, McKinsey & Company, BlackRock and Freshfields.
They have produced transmedia projects for the London Film Festival and their work with Power to the Pixel has attracted attention from both broadcasters and national media.
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