LONDON, DECEMBER 16 2014:-- The
The surprise rugby session took place at The Petchey Academy in Hackney, giving teen rugby players from local amateur club, the Hackney Bulls, and schools across East London the chance learn some new rugby skills from one of the world’s greatest ever players.
The Hackney Bulls are working to coordinate regular open training sessions like today to encourage more people in the community to take up and enjoy the healthy benefits of rugby and physical activity.
“East London is not an area of the country that is synonymous with rugby. But the Rugby World Cup 2015 is going to bring a whole new audience to our game and I’m excited to be to be working with
The exciting new partnership for
As rugby fever begins to grip the host nation and the rest of the world,
Paul Dwan, General Manager of the
Rugby World Cup Limited Chairman, Bernard Lapasset said: “We are delighted to be extending our long and successful partnership with
World Rugby Head of Commercial, Broadcast and Marketing, Murray Barnett added: "The
Coca-Cola has had a long standing association with rugby from an international level through to grassroots. Since first sponsoring Rugby World Cup 1995 in South Africa,
For Rugby World Cup 2015,
For more information please contact:
Paul Anastasiadis – M&C Saatchi Sport & Entertainment for
Dominic Rumbles, World Rugby Head of Communications, +353-868-520-826 email@example.com
Coca-Cola will become the official soft drink of the Rugby World Cup 2015.
Powerade will become the official sports drink of the Rugby World Cup 2015.
Glaceau Smart Water will become the official water supplier of the Rugby World Cup 2015.
Coca-Cola Great Britain
Coca Cola Great Britain is responsible for marketing 23 brands and over 100 products to consumers across Great Britain, with a focus upon developing new brands and extending existing brands including Coca Cola (recognised as one of the world’s most valuable brands). Other Coca Cola Great Britain brands include Diet Coke, Coca Cola Zero, Coca Cola Life, Fanta, Sprite, Dr Pepper, Oasis, Glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora, Relentless Energy Drink and Powerade.
For more information about Coca Cola in Great Britain, please visit our website at www.coca-cola.co.uk
Rugby World Cup
Rugby World Cup is the financial engine behind unprecedented investment and growth in Rugby worldwide. The net Rugby World Cup surplus from the commercial success of France 2007 and New Zealand 2011 has enabled World Rugby to invest more than £150 million in the Game between 2009 and 2012 and commit an anticipated injection of more than £180 million between 2013 and 2016 to underwrite a large range of major funding initiatives including annual national Union grants and strategic investments focusing on growing participation and increasing competition across all 121 national Member Unions affiliated to World Rugby.
For more information about Rugby World Cup 2015 please visit www.rugbyworldcup.com
Rugby World Cup 2015, hosted in England between September 18 and October 31, will be a celebration of Rugby and its unique character-building values, exciting and inspiring the nation and the world to play and support the Game. England Rugby 2015 are the organising committee for Rugby World Cup 2015 and will deliver the six-week tournament, hosted in 10 English cities and in Cardiff, Wales. Thirteen match venues will play host to the 48 games that will celebrate and engage more than two million spectators, including more than 450,000 international travelling fans.
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