- The move has been announced as part of the Company’s new sustainable packaging strategy for Great Britain which will see it aim to recover all of its packaging so more is recycled for reuse and none ends up as litter
- Coca-Cola Great Britain will launch its biggest ever consumer communications campaign on recycling and will also trial an on-the-go bottle recovery scheme
12 July 2017: The
The increase to 50 per cent will be made possible by a new deal with Clean Tech, which operates Europe’s largest and most advanced plastic bottle reprocessing facility in Lincolnshire. The multi-million pound commitment to purchase recycled plastic from Clean Tech will see the
In order to use more than 50 per cent recycled plastic, further changes are needed to the recycling system in Great Britain - more plastic bottles need to be recovered and recycled to increase the availability of high quality recycled plastic fit for food use. Therefore, as part of the Company’s new sustainable packaging strategy for its business in Great Britain,
At present, only 70 per cent1 of the cans and 57 per cent2 of the plastic bottles used each year are recycled. While these numbers are better than in some countries,
The new strategy is focused on three key areas:
1. Continuing to innovate to ensure its packaging is as sustainable as possible
In addition to ensuring that all of its packaging is 100 per cent recyclable, the
2. Investing in marketing and advertising to promote recycling and encourage behaviour change
As part of the new strategy,
3. Championing reform of the recycling system in Great Britain to ensure more packaging is recovered and recycled
We will continue to work in partnership with others – including the Governments of Great Britain – to improve the current packaging recovery system. It will give its support to well-designed new interventions that increase recovery and recycling rates, including deposit return schemes.
In addition, as part of its commitment to support DEFRA - the Department for Environment, Food & Rural Affairs’
working group on voluntary and economic incentives, we will seek to advance our own knowledge of how consumers are motivated by an incentive-based scheme by testing an on-the-go bottle recovery and reward programme. This test will examine the behavioural impact of reward schemes and help inform any future national approaches to reducing litter and increasing collection and recycling rates. More details on these trials will be announced later this year.
Marcus Gover, Chief Executive of WRAP, said: “To have a brand as well-known and with the reach of
Jon Woods, General Manager of
We want to see all of our packaging recovered and recycled and our new strategy sets out how we will start work to achieve that. Doubling the amount of recycled material in all of our plastic bottles is a significant investment and sends a clear signal that we want to play a positive role in supporting the circular economy here in Great Britain. We hope that others in the food and drink industry will follow our lead and look to use recycled plastic in their packaging. In the strategy we have focused on the actions we can take as a business – such as our ability to communicate to consumers the importance of recycling – as well as the areas where we want to work in close collaboration with others to reduce litter and increase the recovery and recycling of plastic bottles. Our ambition – and our ability to go further in the future – requires reform of the packaging recovery system and we will work with others to bring about the changes that are required to ensure all our packaging is recovered and recycled.”
Keep Britain Tidy’s Chief Executive, Allison Ogden-Newton, added: “The
Coca-Cola will report on progress against the strategy every year and it will be working closely with external organisations and experts to review activity, impact, and refine its new strategy accordingly.
To find out more, please visit www.coca-cola.co.uk/sustainablepackaging
1 70 per cent of cans recycled - Alupro.org.uk
2 57 per cent of plastic bottles recycled - Recoup UK Household Plastics Collection Survey 2016
- All our bottles and cans are 100% recyclable.
- The plastic bottles we use for all our brands – such as the
Coca-Cola500ml – contain 25% recycled PET. And we want to double that to 50% recycled plastic by 2020.
- Today, we use 10,000 tonnes of recycled plastic in our bottles every year in Great Britain sourced from Clean Tech in Lincolnshire.
- Our partnership with this facility started in 2012 when we invested to help the plant become the first in the UK to meet the quality standards to recycle plastic so it can be used in new bottles. In those five years we have recycled the equivalent of 2 billion bottles, using them in our packaging.
- Our glass bottles and cans also contain high levels of recycled materials – 56% and 49% respectively.
- PlantBottle – a plastic made partly from plant material, rather than fossil fuels – accounts for up to 30% of the plastic used in our Smartwater and Honest Tea packs. It performs the same as traditional PET plastic and is fully recyclable.
- We were one of the original signatories to WRAP’s Courtauld Commitment.
- We continue to make our packs as light as possible – our 500ml
Coca-Colabottles now weigh just 19g, almost 50% less than in 1994. And our new Abbey Well ‘twist’ pack has been designed to use 32% less material and the shape makes it easier to recycle.
- The caps on all our plastic bottles are recyclable and now weigh just 2g – some 20% less than they did in 2014.
- Our sustainable packaging strategy is an important part of our ongoing efforts to reduce the carbon footprint of our business. Packaging accounts for 40% of carbon emissions across our value chain. Using recycled materials is a key way to reduce this impact. For instance: it takes 60% less energy to produce recycled PET compared with virgin plastic.
- We have been using the power of our brands to influence our consumers on responsible disposal of our packaging for many years. We have carried out research into the barriers to recycling and used to run campaigns with consumers at festivals, sampling activities, shops and with Local Authorities.
We joined the On-Pack Recycling Label scheme in 2012 and will continue to support this voluntary scheme of consistent communication on packaging recyclability. The OPRL is a cross-sector initiative used by more than 550 brands and achieving more than 70% recognition with consumers (WRAP Research, September 2016). Two thirds of consumers say they regularly or fairly frequently refer to OPRL when deciding how to recycle packaging (RECOUP Research, August 2016).
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