- The change will remove 3,100 tonnes of virgin plastic from circulation
- Coca-Cola in Great Britain on track to double the recycled content of all of its plastic bottles, across its 20 brands, to at least 50% in early 2020
- Iconic Sprite bottles to switch from green plastic to clear in order to enable bottle-to-bottle recycling
18 June 2019: In the latest move as part of its sustainable packaging strategy,
In a move welcomed by DEFRA, GLACÉAU Smartwater, the third largest on-the-go bottled water brand in Great Britain, will move its entire range and both its 600ml and 850ml servings into plastic bottles made from 100 per cent recycled PET plastic. The changes will remove 3,100 tonnes of virgin plastic from circulation and means GLACÉAU Smartwater will contain more recycled plastic in its packaging than any bottled water brand in Great Britain.
At the same time,
Together, these initiatives will ensure that more than 23,000 tonnes of virgin plastic will no longer be used by the business in Great Britain from 2020.
Jon Woods, General Manager,
“Our new Smartwater bottle shows we can go further. But that requires more packaging to be collected so that more can be reused to make new bottles. That’s why we support the planned reforms of the current recycling system in Great Britain and are calling for the introduction of a well-designed deposit return scheme for drinks containers, which we believe will reduce litter and increase the quantity and quality of material reprocessed in this country.”
Commenting on the news, Environment Minister Thérèse Coffey said: “Congratulations to
“We all have a responsibility to our environment. Through our landmark Resources and Waste Strategy the government is committed to going further and faster to reduce, reuse and recycle for a more circular economy.”
Marcus Gover, Chief Executive, WRAP said: “Coca-Cola was one of the founding members of The UK Plastics Pact and it’s great to see them announce developments which demonstrate progress towards the Pact’s targets. A bottle made from recycled plastic uses 75% less energy and changing colour from green to clear may be subtle to the public but enables that plastic to be used for a multitude of purposes and significantly increases its value. We’re also pleased to see design changes which give people extra nudges to do their bit to help drive up recycling. If we are to transform the way we use, make and dispose of plastic, then we all have a role to play.”
Coca-Cola has a strong track record of investing in recycled PET and began using recycled PET in its bottle in the 1990’s. Over the last decade
The news is the latest action from
In addition to increasing the amount of recycled plastic in all its drinks, other actions taken in the past year include the company’s ongoing efforts to encourage people to recycle their drinks packaging through social media campaigns, advertising and the inclusion of messaging to ‘Please recycle me’ on all plastics bottles and in all of its advertising.
Today’s announcement comes as The
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