- Coca-Cola and WWF have been working together on water-sensitive farming in the UK since 2012, returning 1.2 billion litres of water back to the environment
- Three-year partnership supports
Coca-Cola’s global ‘replenish’ commitment to safely return to communities and nature an amount of water equal to what it uses in the production of its drinks
15 October 2018:
Coca-Cola and WWF have been working together on water-sensitive farming in the UK since 2012. The next phase of this partnership will allow work to continue in the East Anglia region, and together with partners at Norfolk Rivers Trust and The Rivers Trust, will focus on improving river health, sustainable soil-sensitive farming practices and on-farm interventions.
The partnership will support farmers and stakeholders in two major catchments – the Cam and Ely Ouse and the Broadlands Rivers. Through on-the-ground work and expert advice, it will help them to reduce the impacts of their crop production on the freshwater environment, including through reducing field run-off from tractor wheelings and promoting the use of cover crops to avoid run-off and nutrient leaching from bare winter soil.
Liz Lowe, Sustainability Manager,
The UK is one of the most nature-depleted countries in the world, with more than half of species declining since 19701. In England, 86 per cent of rivers are failing to meet good ecological status2.
Lucy Lee, Head of Food and Landscapes at WWF-UK said: “The UK’s economy, particularly our agriculture, depends on healthy natural systems, so it’s vital that farmers and other businesses come together to support the sustainable management of our landscapes. As one of many businesses sourcing from our project area in East Anglia,
Globally, WWF and The
More Press Releases
- EKOCYCLE Brand Honoured At The 2015 WGSN Global Fashion Awards
- Dundee women join international programme designed to empower five million women worldwide
Coca-ColaCompany and Brian O'Driscoll Surprise East London Teens
- It’s a slam dunk for Coke’s new recycling campaign
- GLACÉAU Smartwater unveils sparkling edition