- Sample bottle revealed as
Coca-Colasets out ambitious new sustainable packaging goals for Western Europe, in partnership with Coca-ColaEuropean Partners
- New goals include ambition to accelerate its target from 50% to 100% recycled or renewable material in its plastic bottles
3 October 2019: Today,
Through a partnership between Ioniqa Technologies, Indorama Ventures, Mares Circulares (Circular Seas) and The
The bottles were designed and developed to show the transformational potential of revolutionary enhanced recycling technologies, which can recycle previously used PET plastics of any quality back to high-quality plastic that can be used for food or drink packaging, including material that would previously have been sent to incineration or landfill. The sample bottle is the first ever plastic bottle made using marine plastic that has been successfully recycled for use in food and drink packaging.
It is being announced as
In 2017, as part of their joint Sustainability Action Plan,
Today they are announcing further goals designed to accelerate their delivery of a sustainable packaging roadmap for Western Europe, ensuring that all their packaging is collected, recycled and reused.
Working to remove all unnecessary or hard to recycle plastic from its portfolio, through lightweighting and the removal of all secondary packaging made from plastic. This will avoid the use of more than 11,000 tonnes of plastic per year.
Working towards 100% recycled or renewable materials in all of its plastic bottles, avoiding the use of over 200,000 tonnes of virgin plastic every year. In Great Britain,
Support for well-designed deposit return schemes across Western Europe, where a successful proven alternative does not already exist, in line with its goal to collect a bottle or can for everyone that it sells by 2025. In Great Britain
Transparent disclosure of its packaging footprint on an annual basis by packaging type, as well as reporting on performance against stated commitments and goals.
Tim Brett, President for
Bruno van Gompel, Technical and Supply Chain Director,
“Enhanced recycling technologies are enormously exciting, not just for us but for industry and society at large. They accelerate the prospect of a closed loop economy for plastic, which is why we are investing behind them. As these begin to scale, we will see all kinds of used plastics returned, as good as new, not just once but again and again, diverting waste streams from incineration and landfill.”
The marine plastic bottle has been developed as proof of concept for what the technology may achieve in time. In the immediate term, enhanced recycling will be introduced at commercial scale using waste streams from existing recyclers, including previously unrecyclable plastics and lower-quality recyclables. From 2020,
A newly formed Packaging Innovation Hub will continue to focus and accelerate investment and innovation in sustainable packaging solutions across Western Europe. These include continuing investment in enhanced recycling technologies, as well as alternative packaging solutions for the future, such as paper bottles, bio-based packaging materials, refillable-returnable and packaging-free alternatives, like its dispensed Freestyle or wider micro-dosing solutions.
 All references to Western Europe refer to markets where
 Final recycled marine plastic content in the bottle will vary post production, between 20-25%.
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