With the Holidays are Coming ad on air and the Coca-Cola Truck touring the UK, it’s safe to say that the Christmas season is now well and truly underway. As Christmas day draws nearer, Coca-Cola is preparing to embark on the second phase of its festive campaign including the launch of a new TV ad.
The next phase of the campaign celebrates the joy of giving over the festive period and spans TV, an on pack promotion, PR and digital.
At the heart of the new advert, A Coke For Christmas, is a young boy who spreads joy through gifting the refreshing, uplifting and unique taste of Coca-Cola to those who are making Christmas a reality. The new spot features key moments unique to Christmas, including a dad who is going above and beyond to decorate the house; a shop assistant who is working hard to make sure everyone’s gifts are wrapped in time; a mum who is cooking a delicious meal to wow friends and family; and of course, Santa Claus himself, delivering the all-important gifts.
Alongside the new TV ad, Coca-Cola is using Coke TV to further bring its Christmas campaign to life through a series of festive Coke TV episodes. This includes an episode which sees the hosts visit FareShare headquarters to find out more about the work Coca-Cola and FareShare are doing this year which sees a meal donated for everyone who uploads a snap of their promotion 500ml pack.
The second phase of activity follows a very successful campaign launch, where the Holidays Are Coming campaign was brought to life through digital and social. The TV ad aired on TV for the 21st time and on Twitter #holidaysarecoming tweets featured their own Coca-Cola Christmas Truck. The emoji trended organically on the first day of launch and has seen over 74,000 uses to date. Coca-Cola also worked with Twitter so fans would not miss the all-important first play of the TV ad. Fans could set a reminder via a retweet, encouraging engagement and reach on social media, while helping to increase views of the TV ad.
As the Coca-Cola Christmas Truck Tour set off, the brand broadcast on Facebook Live allowing those who could not make it along to one of the stops, the opportunity to experience a truck stop in real time. The brand’s first Facebook Live was a success with over 110k views, reaching just under 600k people.
Aedamar Howlett, marketing director for Coca-Cola Great Britain said: “Coca-Cola is synonymous with the Christmas season and it’s no secret that our much-loved Holidays are Coming advert marks the beginning of the Christmas season. And every year, we make the campaign bigger and better to engage and delight our consumers.
Following a very successful summer campaign, we’ll continue the momentum with our biggest Christmas campaign in five years. Taking some firm fan favourites like the Coca-Cola Christmas Truck Tour and combining with social media and live video, brings the keeps the campaign fresh and bang up to date.
“We’ll also put those people who work behind the scenes to make Christmas happen at the heart of the campaign. We’re proud to celebrate those that go the extra mile to make Christmas a special time of year – we all know someone who goes out of their way to put a smile on everyone’s face and make the festive time of year magical for others.”
For more information:
For more information contact Rachael Stone at Coca-Cola GB
email@example.com / 0208 237 3218