We agree with the government that obesity rates are too high, but we do not believe a tax on only some soft drinks with sugar will reduce them. What it will do is hit consumers in the pocket and damage a range of businesses up and down the country. By reformulating 28 of our drinks since 2005, giving consumers even clearer nutritional information on our packs and investing more in marketing our no sugar options, we have contributed to a significant reduction in sugar consumption from soft drinks over the last decade – and a 16% reduction in the last four years alone. During this time there has been no corresponding decline in obesity rates. A policy focused on a single nutrient in narrow range of products - that provide an average of just 5% of the total calories in a British teenager’s diet – is not the right response.