Here at Coca-Cola, we’re all about helping you stay refreshed all year round. But, come summertime, we like to up the ante by making sure that there’s always some delicious, fresh fruitiness on hand to enjoy too.
It’s why we’re celebrating two of Diet Coke’s latest fruity flavours – Twisted Strawberry and Exotic Mango – with the help of a fresh, famous face. Here’s what you need to know…
Diet Coke comes to Life
Famed for her ‘nerdy coolness’, a host of clips show Tanya taking leads from an on-set director to try and bring the new flavours to life, including trying to mimic the ‘voice’ of a strawberry and show off her best ‘twisted’ moves.
The campaign, which was led by creative agency McCann Worldgroup Europe, includes a TVC featuring Tanya, with the same creative spanning across TV, radio and OOH.
It turns out that Twisted Strawberry and Exotic Mango are pretty hard flavours to embody... So, maybe it’s best just try new Diet Coke Twisted Strawberry and Exotic Mango for yourself?
Refresh Now, Recycle Later
Loving Diet Coke’s latest flavours? You’ll be happy to know that Diet Coke Twisted Strawberry and Exotic Mango also fit perfectly into your zero waste lifestyle.
Just like all Coca-Cola drinks, they’re 100% recyclable, as Tanya is all too keen to demonstrate:
Can’t wait to get your hands on these exciting, new Diet Coke flavours? Twisted Strawberry and Exotic Mango are available now in stores nationwide right now. You can find out about more how we're innovating our classic flavours here.