2020 has been a year like no other.
And while we’re still facing difficulty and uncertainty as we approach New Year, we can begin 2021 with a resolution to better embrace change and a pledge to do things differently.
This is the message behind our new campaign, ‘Open To Better’.
We want to inspire people to find hope and optimism in the new year, despite the tough times we’ve experienced in much of 2020. The campaign will see our iconic Coca-Cola logo removed from our packaging to be replaced with a series of resolutions encouraging our fans to reflect on 2020 and look ahead to how we can all be ‘Open To Better’ in 2021.
With limited-edition ‘Open To Better’ packs of Coca-Cola Original Taste, Coca-Cola zero sugar and Diet Coke available in stores across the UK in January, you’ll have the chance to share positive, inspiring messages – and your favourite Coca-Cola beverage – with your loved ones.
The inspiration behind ‘Open To Better’s’ messages are our Coca-Cola fans throughout Europe. We put a call out for people to share some of their most inspiring and fun resolutions, in return we received a series of light-hearted, authentic and personal stories that show how small acts and gestures can give us all hope for a better future. It’s those stories that make up our ‘Open To Better’ campaign video.
As well as finding limited-edition ‘Open To Better’ packs in-store, you will also have the chance to buy personalised cans in the UK through our new online store via http://www.coke.co.uk/opentobetter.