Coca-Cola Zero Sugar
Coca-Cola Zero Sugar campaign
Bobby Brittain explains how the company has invested £10m into promoting an alternative drink option to help people reduce their sugar intake.
Let’s talk about
Coca-Cola Zero Sugar
Why play around with a drink that’s already sugar-free? It's a good question. Creating a new drink like
Coca-Cola Zero Sugar takes a lot of time and money.
#DietCokeKiss on Instagram
Last month Diet Coke launched an Instagram competition asking fans to show their love for the one they love the most. More than a hundred entries came through, and the posts were, well, lovely! Check out the winning entries and the runners-up... How did it work? The entry mechanic was simple. Post a
Diet Coke gets a 'fab' new look
To celebrate our movie partnership we've unveiled Diet Coke Absolutely Fabulous-themed bottles and cans.
Glacéau Smartwater's hyper-relevant summer campaign
Using real-time data and targeted ads, our Glacéau Smartwater marketing team at
Coca-Cola GB were able to reach fans with hyper-relevant, tongue-in-cheek content about the brand. Brand manager Bryony Lester and MediaCom associate director Gillian Blair talk through the summer campaign… The challenge Bryony:
New 850ml sports cap bottles
Summer is upon us, meaning more time for walking to work, working-out and getting in some serious sweat time! So what better than a glug of crisp, clean, vapour-distilled glacéau smartwater from a spill-proof bottle that you can sip and squeeze on-the-go.
Infographic: top summer fashion and beauty fails
New research from Oasis, known for taking a humorous look at modern life, reveals some of these top fashion and beauty.
New self-serving Oasis Mighty Macs
Oasis drinks brand teases fans with self-serving drinks mac, designed to collect rainwater during summer downpours that can be mixed with Oasis Mighty Drops for a free fruity kick on-the-go!
Schweppes launches emergency Mixer Hotline
Chef and food writer, Gizzi Erskine has teamed up with Schweppes to pull out all the stops and ensure Christmas parities don't go flat this season, by launching a 'Mixer Hotline'.
New campaign celebrates the brand's heritage
When it comes to creating premium tonic waters and mixers, Schweppes has more than 200 years of experience in the business.
The 200-year history of Schweppes advertising
Archivist Justine Fletcher got more than she bargained for, when a trip to London took her on a 200-hundred-year (and then some) journey through the history of Schweppes, one of
Coca-Cola GB's oldest brands. Find out how the tonic came to be, and what ‘Schweppshire’, ‘Schweppsylvania’ and ‘Schweppervescence’
'One brand’ marketing strategy goes global
At the start of last year we announced that for the first time ever all four colas would be marketed under one brand.
The sounds of ‘Taste the Feeling’
The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week.