The Coca-Cola system has always listened and responded to the needs of our consumers and we know that obesity is a growing concern for them and their families. Obesity is a complex public health challenge, influenced by many different factors, but we understand the role that diet, including our products, can have on health and wellbeing. All calories count and we are firmly committed to playing our part in helping to address the challenge of obesity.
Coca-Cola Great Britain and Coca-Cola European Partners (CCEP) were among the first companies to sign up to the Government’s Responsibility Deal, and in 2012 the Coca-Cola system made commitments to:
• Reduce the average calories per litre of our sparkling drinks by 5% by the end of 2014
• Reduce the calories in some of our leading soft drinks by at least 30%
• Increase the money we spend on marketing our zero calorie colas by 25%
So far we’ve achieved all of these commitments:
• Reduced the average calories per litre in our sparkling drinks by 5.3%
• Reduced the calorie and sugar content of Sprite, Dr Pepper, Fanta Fruit Twist and glaceau vitaminwater by more than 30%
• Increased our marketing investment in our zero calorie colas by 52%
We achieved this by:
• Making sure all of our major brands have a widely available no-sugar, no-calorie or lower calorie alternative
• Investing £15 million in reformulating some of our best known drinks in order to reduce the calorie and sugar content between 2012-14
• In 2014, we launched a new bottled water brand, glacéau smartwater, made from British spring water
• In 2015, will adopted the Department of Health’s voluntary front-of-pack labelling scheme, which combines nutrient amounts and percentage Reference Intakes with colour coding to show how much energy (calories), fat, saturated fat, sugar and salt are in a product
Recent research suggests that being physically inactive plays as important a role in people’s health as being obese, which is why Coca-Cola Great Britain want to inspire people to be more active through our community partnerships and sponsorship of major events.
In 2014, Coca-Cola Great Britain committed to spend £20 million on local programmes to help get one million Britons active by 2020 – our biggest commitment to active lifestyle projects to date:
• In May 2014, we launched ParkLives: fun, free, family activities in the heart of local communities – parks – and delivered in partnership with local authorities. In our first year we teamed up with local councils in Birmingham, Newcastle and the London Borough of Newham. ParkLives ran thousands of sessions during the summer of 2014 with more than 22,500 visits in over 70 parks
• Since 2010, our partnership with StreetGames has supported 165,000 young people from disadvantaged communities, giving them access to sport on their doorstep
• Since 1978 we have been helping to raise awareness of Special Olympics Great Britain (SOGB), and its work supporting people with an intellectual disability to have fun, keep fit and build friendships through sport
• In 2014 we announced we are match-funding the Mayor of London’s FreeSport programme, which administers grants of up to £1,500 to community groups and sports clubs. Together, the £1 million in total funding will double the support to clubs to run free activities and help twice as many people to get active on a regular basis.
And here’s what the Coca-Cola system will do next:
In Great Britain, 43% of the cola we now sell is Coca-Cola Zero Sugar, Diet Coke and Coca-Cola Life, and 39% of the drinks we sell in the UK are now lower or no calorie.
• By 2020, Great Britain will aim to be the first country in the world where 50% of the cola we sell will be lower or no-calorie
• Coca-Cola European Partners will continue to reduce the number of calories per litre in our drinks, cutting a further 5% across the range by 2025
• For the first time ever, Coca-Cola Great Britain will adopt a ‘one brand’ marketing strategy, uniting four separate Coca-Cola brands as one brand with four variants to choose from - making choice easier and clearer for consumers.