The Coca-Cola system doesn't want to see any of our packaging end up where it shouldn’t, so reducing littering is a big part of our new Sustainable Packaging Strategy in Great Britain.

We’ve supported anti-litter and clean-up initiatives across the country for many years, working with a long list of NGOs, government stakeholders and action groups, including Wrap, Hubbub and Keep Britain Tidy. We’re also one of the companies who have agreed to join DEFRA's litter strategy working group which is launching a new national approach to tackling litter.

Read about our campaign with Hubbub.