1969. The white swirl or wave – which we call the Dynamic Ribbon - was part of a graphic re-design in the late sixties. The logo design for Coca‑Cola in the 1970s was based on a bold, dramatic curve, reflecting the unique shape of the Contour Bottle.
Take a look at the history of the
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Coca-ColaEuropean Partners using biodegradable material or other greener alternatives to plastic?