You may have seen a series of articles in The Times this morning which are highly critical of, amongst other things, The
These articles follow The
We do it because, like many organisations, we need the evidence that scientific research produces to make business decisions about our drinks and the ingredients we use, as well as to better understand aspects of health, like calorie intake and hydration, that are very relevant to a soft drinks company.
The European Hydration Institute is an example of this – a foundation established with the objectives of advancing and sharing knowledge of matters relating to human hydration and its effects on health and performance. It is guided by its scientific advisory board and part of its work involves collaborating with renowned scientists and experts to improve the scientific understanding of hydration.
Commissioning scientists to conduct research is important, as is working with third party experts. Listening to their views helps inform the actions we take as a business. In Great Britain,
I know that, as a major food and drink manufacturer, the
In Great Britain we always aim to be transparent about the organisations we work with. We are compiling details of the projects we have supported dating back to 2010 and we will publish this information so it is accessible to anyone who wishes to see it.
Read the full statement we issued to The Times.
Jon Woods is General Manager of
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