Through the project, we found some amazing ads that we’d forgotten about, including two that showed scenes from London in the swinging sixties. One portrayed Carnaby Street in its mod heyday, and the other, of Piccadilly Circus in 1969, was soundtracked by The Who, who sang Things Go Better With Coke.
Sadly, we also realised that some of the earliest adverts produced for TV had been lost. For instance,
Through my job, I’ve really come to appreciate the way that
More on Journey
- Coca-Cola completes Western European 'Journey'
Tales from the 2016
Coca-ColaChristmas Truck Tour
Coca-Cola's war room: How we're playing ball with real-time marketing for UEFA EURO 2016™
- Is it possible to create ‘Value’ and ‘ROI’ indicators for ecosystems? In a word, Yes.
Coca-Colaarchivist from our Atlanta HQ