Spring is all about new life – and at WWF we’re really excited to be pushing ahead with our collaborative work with the
We’ve been working in partnership with
Rare species and rural pollution
Here are a few of the reasons why we are working to protect these areas:
- The Broadland Rivers catchment includes the Norfolk Broads, England’s largest wetland, and the National Park, home to 25% of England’s most rare and endangered species.
- Over 80% of rivers in the Cam & Ely Ouse area are failing to achieve EU targets of ‘healthy status’, with rural pollution being a major cause.
- Arable agriculture (and horticulture) is the main land use – with pollution from these industries, in combination with over abstraction for drinking water and irrigation, putting significant pressure on the surrounding chalk streams.
For many years, people have been aware of the impact of human life on our waterways. In fact, England’s first environmental law on water pollution was passed in 1388, making it illegal to dispose of animal waste, dung and litter in rivers. Anyone in breach of that law could be hanged! At WWF we prefer to take a more collaborative approach and are busy working with local community groups, farmers and companies that source from the area to make a difference for rivers. We will be:
- Supporting The Rivers Trust and the Norfolk Rivers Trust to work with at least 100 farmers to implement new water sensitive practices that will reduce pollution, such as installing silt traps to reduce sediment running off fields into rivers.
- Sharing the lessons and results of this approach with farmers, businesses and government through workshops, case studies and visits, to prompt further action by others.
Visiting the catchment
At the beginning of April I was lucky enough to lead a team from WWF,
It really was a lovely place, so nice in fact that it inspired John Betjeman to write the following in his poem ‘Norfolk.’
‘Warm in the cabin I could lie secure
And hear against the polished sides at night
The lap lap lapping of the weedy Bure,
A whispering and watery Norfolk sound
Telling of all the moonlit reeds around.’
We spent the afternoon with a local farmer who explained in great detail why he’s chosen to work hard to manage his land sustainably and minimise the impact of farming on the local river. He expressed a clear and inspiring commitment to sustaining his business whilst also sustaining the natural world around him. With any luck we’ll be helping far more farmers to follow this example of producing amazing food whilst preserving our rivers and streams for future generations.
This partnership is also part of the WaterLIFE project, led by WWF-UK. For more information, visit www.waterlife.org.uk. This blog was written by Hugh Mehta, Head of Corporate Partnerships, WWF-UK and originally appeared on the WWF-UK blog.
More on Journey
- The Circular Economy: What changes do stakeholders in the packaging sector need to make?
- 3 Takeouts From World Water Week
- Return, recycle and reform: our views on improving packaging recovery
Ocean plastic: addressing the problem and the steps the
Coca-Colasystem is taking towards a sustainable solution
- Our water wakeup call…what will be yours?