New starter Eleni Sardi joined
I have probably read, reviewed and replied to more questions on social media than I can remember, while working for
It’s safe to say we get a complete mix of questions from our consumers. Some are brilliant and can really tickle the team, others can be more discerning and require a little more thought before we respond – especially when we’re limited to 140-character tweet! But no matter what the question, we always make it a priority to give people the best possible experience and information they need.
But despite all the training I’ve had in this area, and the fact that
As it turns out, dealing with consumers online and offline isn’t all in all that different. One of the most frequently asked questions we get on social media also turned out to be the most popular question at the event, ‘What’s the difference between Diet Coke and
It’s one we get time and time again, and have tried answering in multiple ways, including a video, infographic, FAQ and even a blog post from our expert nutritionist. So having the chance to explain the difference in person at Blogfest is another great way we can approach the FAQ, and provide even more information and resources for consumers.
Aside from answering questions all day, Blogfest was a fantastic event and we got to meet a lot of inspiring mum and dad bloggers from the Mumsnet community. When it comes to next year’s conference I’ll definitely recognise a few of these faces and hopefully get a bit more sleep the night before too!
More on Journey
- Leading the way: The innovative ways the soft drinks industry is helping to reduce people’s sugar intake
Question of the month: Does
Coca-ColaGB make caffeine-free drinks?
Let’s talk about the
Coca-ColaChristmas Truck Tour
- Return, recycle and reform: our views on improving packaging recovery
Neat Streets: A neat campaign from
Coca-Colaand Hubbub to help fight litter