Fanta Orange was first introduced in Naples, Italy, in 1955. The Naples bottler used local citrus ingredients and the drink was named in a company competition. The winning entry was ‘Fanta’, a shortened version of ‘fantasie’ which means ‘imagination’.
Famous designer Raymond Loewy created around 30 designs for the Fanta logo and the bottle itself. The ringed bottle with Loewy’s ‘twin-peak’ logo on the shoulder was chosen.
Fanta arrived in the United States in 1960. With
By 1969, the original Fanta Orange was the largest selling flavour in the world. The vibrant brand started to position itself through art and became renowned for its bright colour.
By the late 1970’s, Fanta had made its way to Russia, going on sale in the Soviet Union at the beginning of 1979.