Fanta Orange was first introduced in Naples, Italy, in 1955. The Naples bottler used local citrus ingredients and the drink was named in a company competition. The winning entry was ‘Fanta’, a shortened version of ‘fantasie’ which means ‘imagination’.
Famous designer Raymond Loewy created around 30 designs for the Fanta logo and the bottle itself. The ringed bottle with Loewy’s ‘twin-peak’ logo on the shoulder was chosen.
Fanta arrived in the United States in 1960. With Coca-Cola already popular, Fanta was introduced as a trademarked line of new flavours, including Orange, Grape, Root Beer, Strawberry, Black Cherry, Lemon-Lime, Ginger Ale and Club Soda.
By 1969, the original Fanta Orange was the largest selling flavour in the world. The vibrant brand started to position itself through art and became renowned for its bright colour.
By the late 1970’s, Fanta had made its way to Russia, going on sale in the Soviet Union at the beginning of 1979.
The ‘Splash’ bottle was launched way back in 2000. With its fun and unusual shape, the distinctive plastic bottle represented the lively spirit of Fanta.
In 2017, the Fanta brand and drink is transformed – the revolutionary new Twist bottle and the new logo with its hidden smile bring out Fanta’s fun brand personality. Plus, the recipe for Fanta Orange now contains 33% less sugar.