Promoting a healthy lifestyle

We have a long and proud history of supporting world and national sporting events, helping to promote the importance of active lifestyles to millions. In fact, physical activity has been a major part of our advertising for well over 100 years now. And we continue to be committed to supporting and promoting active lifestyles today, especially among young people.

We've been involved in grassroots sports with over 100,000 youngsters from across Britain taking part every year in 'Coca-Cola' supported activities, training events and competitions in more than 10 sports. For example, for the last four years, we've supported the 'Coca-Cola' English Schools Cup - Europe's biggest schools football tournament for girls and boys - in partnership with the English Schools Football Association.

For more details on how we're promoting healthy lifestyles, also see Community Programmes.