Powerade - the official drink of the FIFA World Cup™
Pitch-side Powerade will keep players energised and hydrated
Powerade has been chosen by FIFA to hydrate the 2010 FIFA World Cup™ players.
Powerade is the drink created by sports people for sports people. An integral part of the training routine of professional athletes and beginners alike, the electrolytes in a sports drink such as Powerade are needed to replace what you've lost in sweat, to support effective hydration, and the combination of hydration and carbohydrate fuel ensures optimum performance during prolonged exercise. England star Wayne Rooney confirms that Powerade helps him perform at his best, saying: "For me, hydration tools such as Powerade are a vital part of my kit bag and they really help me to keep up performance levels, whether in training or during matches."
"FIFA only chooses the best technical partners to work with and we are delighted to be able to offer all players Powerade during the 2010 FIFA World Cup™ tournament," said Professor Jiri Dvorak, FIFA's chief medical officer. "Players know they have to stay hydrated at all times and the effective hydration and energy Powerade gives them will help them perform at their best and hopefully go a long way to achieving an exciting and competitive tournament for all the countries involved."
