K'NAAN waves a flag for Coca‑Cola

Coca‑Cola's FIFA World Cup™ campaign is inspired by the goal celebrations first made popular by African footballer Roger Milla. The 2010 FIFA World Cup™ is also the first in the tournament's history to take place in Africa.

To celebrate this African influence, Coca‑Cola wanted to choose an African musician to represent the joy and togetherness of the event. With his blend of African and Western influences, Somali hip-hop artist K'NAAN was the perfect choice.

Football fans watching the matches will soon get used to the uplifting sounds of K'NAAN's Wavin' Flag, the specially remixed track created for Coca‑Cola's campaign to make it 'more open, more inviting, more celebratory' (in the artist's words).

K'NAAN's Wavin' Flag will be used throughout Coca‑Cola's FIFA World Cup™ campaign, featuring on all TV adverts and played at events during the FIFA World Cup™ Trophy Tour by Coca‑Cola. The song has already broken into the top 10 on music charts in 11 countries, peaking at number one in China, Mexico, Germany, Canada, Austria, Switzerland and Luxembourg. Building on the success of this music collaboration, Coca‑Cola has also launched a digital radio station, 'Coca‑Cola Celebration Radio', where you can enjoy a playlist of 'celebration' songs, actual disc jockeys and daily audio blogs by K'NAAN updating his experience from South Africa during the FIFA World Cup™.

You'll also be able to listen to Wavin' Flag on Coca‑Cola's celebrations site, where you can upload videos of your own goal celebrations.