Water

How Glacéau Smartwater used data about the weather to serve up hyper-relevant content for its summer campaign

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Using real-time data and targeted ads, our Glacéau Smartwater marketing team at Coca-Cola GB were able to reach fans with hyper-relevant, tongue-in-cheek content about the brand. Brand manager Bryony Lester and MediaCom associate director Gillian Blair talk through the summer campaign… The challenge Bryony: There are a lot of options when it comes to choosing which bottle of water to buy, it’s a very crowded marketplace. And because Glacéau Smartwater

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GLACÉAU Smartwater unveils sparkling edition

GLACÉAU Smartwater, the UK’s fastest growing water brand1, is launching a sparkling version in the UK for the first time. GLACÉAU Smartwater Sparkling has the same clean, crisp taste as the original but with the addition of tiny bubbles to create a lightly carbonated water. To retain the same distinctive Glacéau Smartwater taste, British spring water from Northumberland is vapour distilled, carbonated and then has just the right amount of electrolytes

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Sparkling edition of Coca-Cola GB's fastest-growing water brand GLACÉAU Smartwater to hit supermarket shelves this November

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In the two years since Coca-Cola GB launched GLACÉAU Smartwater, it’s become the fastest-growing water brand on the market, worth more than £30 million. To keep up with demand we’re launching a sparkling version with the same clean, crisp taste, which will hit supermarket shelves this November. Already an A-list celebrity favourite across the pond, Glacéau Smartwater Sparkling has the same distinct taste as the original drink, but with the addition

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Jessica Skye’s top 5 ‘Yoga Distilled’ tips

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glacéau smartwater teamed up with Jessica Skye, founder of London yoga class, Fat Buddha Yoga. She shared her top five ‘distilled’ yoga tips, which aim to help us find focus and simplicity in our complex lives. 1) Stop. Breathe. Stop for a moment and observe how you are breathing. Is it through your nose or mouth? It says a lot about your energy - short shallow breaths suggest low drive and higher stress levels. Rejuvenate yourself by simply

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How a small switch sparked something big at a busy Coca-Cola bottling factory in north London

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There’s nothing more frustrating than knowing you’re missing something, but not knowing what or where the problem lies. One spring day in Edmonton, north London, that was the quandary facing Maryanne Proctor, Environment Manager at the Coca-Cola European Partners (CCEP) factory. The Edmonton factory had introduced its weekend shutdown process, allowing factory lines to go down, making savings on idle lines into a routine. But after shutting down

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How Coca-Cola India made water a top priority

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Coca-Cola India knew it needed to be more than compliant with government regulations for water stewardship, so the company and its bottling partners have helped transform the business into an example for the world to follow. Venkatesh Kini’s devotion to the natural world of India began long before he started working for Coca-Cola. As a young boy growing up on the country’s west coast, he loved to experience wildlife. He remembers parting ways

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Infographic: How Coca-Cola replenishes the water it uses

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At The Coca-Cola Company, water is the main ingredient in all our drinks. So for every drop we use, we give one back. Take a look at how we have reached our 2020 water replenishment goal five years ahead of schedule. Download Hi-Res Infographic (PDF) Find out more about how we’ve achieved our water replenishment goal five years ahead of schedule.

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9 important questions around Coca-Cola and water

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Public perception often helps form reality, and we care about what you think. Rather than pull the “no comment” card, we’re going to answer critical questions directly. In doing so, we hope you will better understand our positions on various topics and why we do the things we do. Q. How does Coca-Cola measure its water replenishment for its global sales volume? A. We measure water replenishment based on projects that safely and sustainably

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Our water wakeup call…what will be yours?

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Chairman and CEO of The Coca-Cola Company, Muhtar Kent on reaching the company's 2020 water replenishment goal five years ahead of schedule, and why we need to take action on protecting and conserving water now. Our world has a water problem. It is an issue my company has grappled with for years in many parts of the world. It’s no secret global water supplies are stressed. Some estimates suggest just 15 years from now our world will need 40 percent

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Watershed milestone: Coca-Cola becomes first Fortune 500 company to replenish all water used globally

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What began as an aspirational goal nine years ago is now a global industry milestone. From Stockholm, during World Water Week, Coca-Cola announced that it is the first Fortune 500 company to replenish the equivalent amount of water used in its global sales volume and production back to nature and communities. In 2007, Coca-Cola committed to replenishing every litre of water used in its global sales volume and production by the end of 2020.

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