It's been another incredible year at Coca-Cola, from celebrating our 130th anniversary to launching several new drinks, and meeting global sustainability targets like water replenishment. Here are just a few of our favourite #CokeJourney stories and videos from 2016.
Our 130th anniversary
We celebrated an important milestone this year – Coca-Cola’s 130th anniversary! Back in 1886, while the Statue of Liberty was still being built, the first
Earlier this year, vlogger Jake Boys joined Manny and Dodie as a presenter on CokeTV, our YouTube channel featuring weekly episodes with the cast. In this interview we caught up with Jake to find out more about his life behind - and in front of - the camera.
How did filming go today?
It was really exciting to be on my first shoot for CokeTV. I’m working with some pretty cool people so it’s going to be good. And I found out what my first adventure
In 2012, our global team launched Coca-Cola Journey. It's the company's corporate website reimagined as a dynamic digital magazine and owned media channel, taking the name from an internal magazine first published in 1987. GB & Ireland editor, Matthew Hepburn spoke to editor-in-chief Jay Moye about his editorial strategy and vision...
How would you describe Coca-Cola Journey?
It's our corporate website-turned-dynamic digital magazine and owned
Director of Heritage Communications, Ted Ryan explains how he first came across artwork featuring Coca-Cola by Thai artist, Pakpoom Siliphan. Watch the video interview to discover more about Pakpoom's fascination with cultural and commercial icons...
Several years ago, I hopped in a cab outside the Museum of Modern Art in New York with a coworker, who pulled out his phone and showed me an interesting piece of art featuring a Coke bottle. The artist,
With over one million YouTube subscribers, football vlogger Manny is a certified influencer and all-round cool guy. He’s also one of our CokeTV presenters, and helped launched the channel earlier this year. Below he reveals what goes on behind-the-scenes, who we'd love to work with and his favourite CokeTV episode so far...
What’s a normal day like for you?
I’d probably wake up around 12pm. I’d then get freshened up, go and record some videos, or
The Mannequin Challenge is the latest viral video trend. It's where people remain completely still while someone films around them, making it seem as if they're frozen in time. Our events team took on the challenge at the Coca-Cola Christmas truck tour, see how they did...
At the Bradford stop of our Coca-Cola Christmas truck tour, our hardworking events team decided to get a little creative and staged their very own Mannequin Challenge. Watch the
Coca-Cola Japan's new head offices in Tokyo's Shibuya neighborhood stands seven stories high, with one underground floor. At its highest point, the building is 36.2 meters (118 ft.), approximately the same height as 184 Coca-Cola contour bottles stacked end-to-end. The tower's glass panels even share the same "Georgia Green" colour as the iconic bottle.
Cross-section slices and broken fragments of glass Coca-Cola bottles
It's the Christmas party of the season! Capital's Jingle Bell Ball with Coca-Cola rocked London's O2 arena at the weekend, with stella performances from Little Mix, Ellie Goulding, Calvin Harris and more. As headline sponsor, we were lucky enough to go backstage and meet some of the stars.
If you were scrolling through Twitter at the weekend you might have seen us live from the #CapitalJBB red carpet, where we were doing our best to bring the festive
We’re proud to be sponsoring Capital’s Jingle Bell Ball for the third time, and it’s fast approaching! So, we sat with Global’s Director of Marketing, Adam Johnson, who oversees Capital’s marketing and communications, to get the behind the scenes scoop on this wonderful winter weekend of music.
For some, Christmas is all about carols. For others, it’s all about cheesy Christmas classics. But for 30,000 hit music fans on the 3rd and 4th of December,
1 Dec 2016
With the Holidays are Coming ad on air and the Coca-Cola truck touring the UK, it’s safe to say that the Christmas season is now well and truly underway. As Christmas day draws nearer, Coca-Cola is preparing to embark on the second phase of its festive campaign including the launch of a new TVC.
The next phase of the campaign celebrates the joy of giving over the festive period and spans TV, an on pack promotion, PR and digital.
At the heart of