Editor Matthew Hepburn checks out Coca-Cola’s ‘war room’ to find out how the company is bringing its game to this summer’s UEFA EURO 2016™ football tournament with real-time marketing.
I have to admit, I’m not the biggest football fan. So when I had the opportunity to check out Coca-Cola’s ‘war room’, a place where various team members gather to follow the game and respond to moments in real-time on social media, I did wonder how much would make
French football manager and former player Arsène Wenger, who also holds the title as longest-serving manager of Arsenal Football Club, takes on a new responsibility as part of our UEFA EURO 2016™ campaign. He’ll be Coca-Cola’s expert voice throughout the competition, analysing different matches and the tournament itself in a series of exclusive videos for social media.
Find out more about the manager who revolutionised football in England in the
Get the facts and figures about this summer's UEFA EURO 2016TM tournament in France.
The countdown to Europe’s biggest sporting event is almost over! UEFA EURO 2016™ kicks off in France on 10 June, and to help you get your head in the game we've got ten fun facts about the tournament and a downloadable match calendar.
1. David Guetta will be performing
French DJ and record producer, David Guetta is the musical ambassador. He’s responsible for creating the tournament’s official song, which will be performed at the opening ceremony,
As the leader of the Coca-Cola UEFA EURO 2016™ team in France, Manuel Berquet is a busy man. With the tournament kicking off on June 10, Manuel is focused on using our sponsorship to deliver the best-ever EURO campaign. But football isn't just a professional interest for him...
For many years, Manuel has has coached at a Paris-based football club, Les Petits Anges (The Little Angels), and is now its president. We chatted with Manuel about his love
Staying cool has never looked this hot.
Coca-Cola and adidas Originals are teaming up for a limited-edition ClimaCool 1 shoe inspired by the visual identity of Coca-Cola.
Debuting with an OG red Coca-Cola design ahead of UEFA EURO 2016 (find out how you can win tickets), the model unites the original ClimaCool silhouette with a futuristic design that captured the essence of one of footwear’s most important eras.
“adidas and Coca-Cola originally
We have a long history of supporting some of the world’s biggest football tournaments and this summer’s UEFA EURO 2016TM in France is no exception. To kick-off our sponsorship, we’re giving fans the chance to win tickets to some of the most hotly anticipated matches by picking up promotional packs of Coca-Cola, Coca-Cola Zero and Diet Coke in our biggest ever UEFA EUROTM giveaway.
There are thousands of tickets up for grabs which are split into 504
13 Apr 2016
13 April 2016: As an official sponsor of UEFA EURO 2016TM, Coca-Cola has kicked off its sponsorship ahead of the tournament as it looks to make everyday moments more special for fans and bring them closer to the action this summer.
Coca-Cola will offer football fans the opportunity to score tickets to some of the most keenly anticipated matches of the tournament with its biggest ever UEFA EURO TM ticket giveaway. The brand has 2016 tickets up for