Taste the Feeling

Coca-Cola chills out students with ice bottle tour

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During the summer, would-be sweltering university campuses and festivals across Southeast America had the chance to cool down with ice-cold Coca-Cola. And by ice cold, we mean literally ice cold, served up in contour Coca-Cola bottles made of actual ice! In 2013, Coca-Cola Colombia first made a frozen splash with the innovative bottles, but this summer the concept made its way into the hands of American festivalgoers

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'Just Dance'… to ‘Taste the Feeling’: Coke and Ubisoft launch community remix of global anthem

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Coca-Cola gamified its global anthem this summer by teaming with Ubisoft and its top-selling “Just Dance” video game to get fans around the world moving to “Taste the Feeling”. The partners released a “Just Dance” choreography map with specially designed moves for the song by Avicii and featuring singer Conrad Sewell. Fans then had the chance to be featured in an official “Just Dance” community remix of “Taste the Feeling”. More than 2,300

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Coca-Cola red: our second secret formula

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There is no Pantone colour for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red

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Video: 60 seconds with Rita Ora at the opening of our Coca-Cola Zero Sugar Taste Lounge

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Singer and songwriter, Rita Ora, answers some quick-fire questions about fashion, music and superpowers at the opening of our Coca-Cola Zero Sugar Taste Lounge. Watch the video, or read on to find out more! How long have you been a fan of Coca-Cola Classic? I’ve always been a fan of Coca-Cola ever since I was young. I have so many memories of drinking Coca-Cola. It’s just the taste that is so special and refreshing. It just reminds me

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Fancy a Coca-Cola? Then treat your senses to the ‘perfect serve’

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We’ve been making Coca-Cola for 130 years, and it’s from that wealth of knowledge that we’ve devised the ‘perfect serve’. Find out how you might want to pour your Coca-Cola drink to literally taste the feeling. Although Coca-Cola drinks taste great in any situation, the ritual of the perfect serve is multi-sensory. Whether you are drinking Coca-Cola Classic or the new and improved Coca-Cola Zero Sugar, embrace each of your 5 senses to fully maximise

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Share a Coke and a Song: Lyrics Feature On Packaging For Coca-Cola North America's Summer Campaign

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In the U.S. our famous “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for more than 70 genre-spanning song lyrics - from classic hits to recent chart-toppers - on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. “Share a Coke and a Song”, which kicks off from mid-April, will also feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads

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Avicii’s ‘Taste the Feeling’ to Soundtrack Coca-Cola UEFA EURO 2016 Campaign

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“Nothing can stop me, when I taste the feeling…” The catchy lyrics from Coca-Cola’s “Taste the Feeling” track by Avicii featuring breakout artist Conrad Sewell has hit a new pitch. The football pitch, that is. “Taste the Feeling” was announced as the official music anthem of the Coca-Cola UEFA EURO 2016 campaign. The song, crafted by Swedish superstar producer Avicii with the soulful vocals of London-born, Australian raised singer

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Coca-Cola Brazil Launches ‘Taste The Feeling’ In Rio

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A new science museum in Rio de Janeiro – Museu do Amanhã (Tomorrow Museum) hosted the Brazilian launch of Coke’s new “one-brand” marketing strategy and global advertising campaign in the city that will welcome the 2016 Olympic and Paralympic Games. More than 300 people got an exclusive look at the new “Taste the Feeling” ads alongside futuristic architecture designed by Santiago Calatrava. Designers, models, actors, journalists, musicians, community

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Coca-Cola Great Britain Removes More Sugar From Coca-Cola Life

Coca-Cola Great Britain today announced it has reduced the sugar content of Coca-Cola Life even further so that it will contain 45 per cent less sugar and calories than regular (full sugar) colas1. The new recipe replaces the first version of Coca-Cola Life which was launched in Great Britain in September 2014 and contained a third less sugar and calories than regular colas2. Coca-Cola Life will continue to be sweetened with a blend of sugar and

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The Sounds of ‘Taste the Feeling’: Coke Partners With Avicii for Global Campaign Anthem Featuring Conrad Sewell

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The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week. “Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version

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