Taste the Feeling

Coca-Cola red: our second secret formula

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There is no Pantone colour for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red

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Video: 60 seconds with Rita Ora at the opening of our Coca-Cola Zero Sugar Taste Lounge

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Singer and songwriter, Rita Ora, answers some quick-fire questions about fashion, music and superpowers at the opening of our Coca-Cola Zero Sugar Taste Lounge. Watch the video, or read on to find out more! How long have you been a fan of Coca-Cola Classic? I’ve always been a fan of Coca-Cola ever since I was young. I have so many memories of drinking Coca-Cola. It’s just the taste that is so special and refreshing. It just reminds me

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Fancy a Coca-Cola? Then treat your senses to the ‘perfect serve’

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We’ve been making Coca-Cola for 130 years, and it’s from that wealth of knowledge that we’ve devised the ‘perfect serve’. Find out how you might want to pour your Coca-Cola drink to literally taste the feeling. Although Coca-Cola drinks taste great in any situation, the ritual of the perfect serve is multi-sensory. Whether you are drinking Coca-Cola Classic or the new and improved Coca-Cola Zero Sugar, embrace each of your 5 senses to fully maximise

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Share a Coke and a Song: Lyrics Feature On Packaging For Coca-Cola North America's Summer Campaign

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In the U.S. our famous “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for more than 70 genre-spanning song lyrics - from classic hits to recent chart-toppers - on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. “Share a Coke and a Song”, which kicks off from mid-April, will also feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads

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Avicii’s ‘Taste the Feeling’ to Soundtrack Coca-Cola UEFA EURO 2016 Campaign

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“Nothing can stop me, when I taste the feeling…” The catchy lyrics from Coca-Cola’s “Taste the Feeling” track by Avicii featuring breakout artist Conrad Sewell has hit a new pitch. The football pitch, that is. “Taste the Feeling” was announced as the official music anthem of the Coca-Cola UEFA EURO 2016 campaign. The song, crafted by Swedish superstar producer Avicii with the soulful vocals of London-born, Australian raised singer

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Coca-Cola Brazil Launches ‘Taste The Feeling’ In Rio

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A new science museum in Rio de Janeiro – Museu do Amanhã (Tomorrow Museum) hosted the Brazilian launch of Coke’s new “one-brand” marketing strategy and global advertising campaign in the city that will welcome the 2016 Olympic and Paralympic Games. More than 300 people got an exclusive look at the new “Taste the Feeling” ads alongside futuristic architecture designed by Santiago Calatrava. Designers, models, actors, journalists, musicians, community

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Coca-Cola Great Britain Removes More Sugar From Coca-Cola Life

Coca-Cola Great Britain today announced it has reduced the sugar content of Coca-Cola Life even further so that it will contain 45 per cent less sugar and calories than regular (full sugar) colas1. The new recipe replaces the first version of Coca-Cola Life which was launched in Great Britain in September 2014 and contained a third less sugar and calories than regular colas2. Coca-Cola Life will continue to be sweetened with a blend of sugar and

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The Sounds of ‘Taste the Feeling’: Coke Partners With Avicii for Global Campaign Anthem Featuring Conrad Sewell

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The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week. “Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version

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Live from Paris: Coca-Cola leaders share new marketing strategy and creative with international media

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Journalists from around the world got a first look at Coke’s new “one brand” marketing strategy and accompanying global ad campaign today at a media event in Paris. New creative will for the first time unite Coca-Cola Classic, Coca-Cola light / Diet Coke, Coca-Cola Zero Sugar and Coca-Cola Life under a single tagline – “Taste the Feeling” – and extend the equity of original Coca-Cola across the trademark. “Think of this as a new business approach

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Taste the Feeling: Coca-Cola’s ‘one brand’ marketing strategy goes global with new creative campaign

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At the start of last year, Coca-Cola Great Britain and other countries across Western Europe made a significant shift in their marketing strategy, as they announced that for the first time ever all four colas would be marketed under one brand. Building on its success, Coca-Cola has announced it will be rolling out the strategy globally and has launched a new creative campaign and tagline, “Taste the Feeling” as part of this approach. Chief Marketing

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