Sponsorships

Young film director from London puts local people in the spotlight for ParkLives from Coca-Cola GB

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In this interview, Coca-Cola GB speaks to film director Gundeep Anand about his unusual route into filmmaking, and how he approached creating two new films for its ParkLives programme.  Gundeep, a 27-year-old filmmaker from London, will be first to admit that his journey to becoming a film director is far from traditional. From civil engineer to sports coach, he's held down a number of different jobs, but his life completely changed when he

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Feast your eyes on these 100% silk Coca-Cola scarves and dresses from Danish fashion designer Charlotte Sparre

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This summer acclaimed Danish fashion designer Charlotte Sparre launched her first capsule collection in collaboration with Coca-Cola. In this interview she reveals what it takes to become a 'well known designer', and who she's spotted wearing her collections. Charlotte Sparre has been creating amazing collections in her own name since 1993. During her studies, she became interested in fashion and design and created and sold various accessories

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Team GB Olympic athlete Jodie Williams sprints through 7 questions about Rio 2016 with Coca-Cola

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British sprinter Jodie Williams is one of the country's greatest ever junior athletes. From the Olympic Village in Rio, Brazil, she talks to Coca-Cola GB about her experience at this summer's 2016 Rio Olympic Games, where she'll be competing in the Women's 200m. Jodie Williams, 22, from Hertfordshire, is certainly one to watch. Between 2005 and 2010, she boasted a 151-race unbeaten streak as a junior, and was crowned double world youth champion.

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Games time in real time: inside Coke’s Rio newsroom

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It’s the morning after opening ceremonies for the 2016 Rio Olympic Games dazzled thousands of fans inside Maracanã Stadium and millions more around the world with a stunning celebration of both Brazil and the Olympic spirit, and Coke’s social media newsroom is abuzz with both pride and purpose. A team of marketers from the company’s Brazil and Atlanta offices keeps an eye on a wall of monitors, some of which are broadcasting the day’s competition

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The story of Maracanã Stadium and other Rio 2016 Olympic venues

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Nearly half-a-million tourists will descend on Rio de Janeiro for the 2016 Olympic Games. Many of those fans will be spending their time at Rio bars and restaurants, meeting people from all different countries and lapping up the Brazilian sunshine. But when they're not carousing, they'll be watching sporting events all across the city. Which means they will be spending a good portion of their time at some of the key venues staging these events. Here,

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Coca-Cola Future Flames: from 2012 Olympic torchbearer to wheelchair basketball medal winner

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Remember the London 2012 Olympic and Paralympic Games? Who could forget! We have some amazing memories from that fantastic summer, including the Coca-Cola Future Flames. Four years ago, 1,300 inspirational young people were selected to run in the Olympic Torch Relay in recognition of their passion for sport and positive contributions in their local communities. Ben Fox was a Coca-Cola Future Flames winner, who carried the Olympic Torch through Royal

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Video: Director Mandie Fletcher talks Absolutely Fabulous: The Movie and Diet Coke

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Diet Coke has a long history of working with fashion designers and icons, and this year is no different! As part of the brand's partnership with Absolutely Fabulous: The Movie they've released limited edition Ab Fab Diet Coke alu-bottles decorated with Eddy (Jennifer Saunders) and Patsy's (Joanna Lumley) faces. Find out what the film's director Mandie Fletcher thinks of them, and get her take on the movie... 1. What was your initial reaction when

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Video: Jennifer Saunders & Joanna Lumley talk Absolutely Fabulous: The Movie and Diet Coke

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As part of Diet Coke's partnership with Absolutely Fabulous: The Movie, we got the chance to speak to two of the film's biggest stars, Jennifer Saunders (Eddy) and Joanna Lumley (Patsy) about adapting the much-loved TV series for the big screen, and seeing their faces on limited edition Ab Fab Diet Coke alu-bottles! Watch the interview or read below to find about their first day on set, working with supermodel Kate Moss and what their idea of the

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Inside Coca-Cola's war room: How we're playing ball with real-time marketing for UEFA EURO 2016

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Editor Matthew Hepburn checks out Coca-Cola’s ‘war room’ to find out how the company is bringing its game to this summer’s UEFA EURO 2016™ football tournament with real-time marketing. I have to admit, I’m not the biggest football fan. So when I had the opportunity to check out Coca-Cola’s ‘war room’, a place where various team members gather to follow the game and respond to moments in real-time on social media, I did wonder how much would make

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How Coca-Cola and charity partner StreetGames are bringing sport to the doorsteps of thousands of people across the country

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Coca-Cola GB has extended its six-year partnership with doorstep sports charity StreetGames in a move which will bring thousands more opportunities for people to access grassroots sports and activities across the UK. Since 2010, we've helped bring sport to the doorsteps of more than 165,000 young people across the country through our global network and award-winning partnership with StreetGames. This has included creating work experience opportunities

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