Rugby World Cup

How is Coca-Cola encouraging active, healthy lifestyles through its sponsorship of sport?

We're investing £20 million in active, healthy lifestyle initiatives in order to get 1 million people active by 2020. As part of this commitment, in 2014 we launched ParkLives - a new, nationwide programme of free sports and activity sessions in 70 parks in Newcastle, Birmingham and the London Borough of Newham. In its first year ParkLives had more than 22,500 visits and we will expand the programme year-on-year to other regions in the UK to 2020. We

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#GradLife: What Maddy McKenzie Loves About The Coca-Cola Enterprises Graduate Scheme

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In the last of our #GradLife series, Maddy McKenzie shares some highlights from the Coca-Cola Enterprises graduate scheme, and her time at Coca-Cola Great Britain. Read on to find out how she met Justin Bieber, and what tips she has for those applying for grad schemes this year.  Why did you apply for the graduate scheme? I’ve always wanted to work in in the food and drink industry, and one of my first jobs was at Waitrose. Coca-Cola is such

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#GradLife: Pippa Collins Unbottles The Best Parts About The Coca-Cola Enterprises Graduate Scheme

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In the last #GradLife series, Corinna Litscher revealed what life’s like on the Coca-Cola Enterprises graduate scheme, which included playing tennis with none other than Boris Johnson! In this series Pippa Collins unbottles a few stories about her experience, and what she enjoys about the scheme. Why did you apply for the graduate scheme? I’d heard a lot about the benefits of graduate schemes, and the rotational aspect of Coca-Cola Enterprises’ programme

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A Question of Sport: Jason Robinson And Rugby World Cup Moments That Defined Him

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Jason Robinson, who turned 41 this year, is arguably one of the most recognised figures in Rugby World Cup history. Born in Leeds, West Yorkshire, and now a father of six, he has represented England in the Tournament twelve times, and coached several teams. He’s one of the stars of Coca-Cola’s ‘How To Win A Rugby World Cup’ film, and in this interview shares some of the highlights of his career, as well as who he’ll be watching during the Tournament.

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It's a Knockout: Eight Great Rugby World Cup Quarter-Finals

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England may have fallen at the first hurdle but, contrary to what some people may lead you to believe, Rugby World Cup 2015 hasn’t ended. With the Pool phase now complete, the quarter-finals are upon us, bringing together the eight greatest nations in world rugby. And this is where the real drama enters the equation. Every match is now a straight knockout: the winner progresses, the loser goes home.
 So, what better way to whet your appetite for

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Instant Expert #6: Deciphering The Referee’s Hand Signals

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Amongst 30 large and very physical specimens on the field of play, you'll find a man of more modest dimensions. He carries a whistle and an air of authority, ruling with a cool head and iron fist at all times. He is the referee, of course, and when he sees an infringement he blows his whistle. But you will notice that he does more than that, for he also engages in a series of visual signals designed to make clear what he’s just blown his whistle

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Game Changer: How the Second Screen has Revolutionised Rugby

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Firstly, can we establish something before we begin? Are you paying full attention? Can you guarantee that as you read this piece, you won't be checking your phone or your laptop or glancing at the television to see what else is going on in the outside world? You promise? OK, good, now we can begin. There was a very valid reason for asking that, because these days it's rare for anyone to give their full, undivided attention to anything. Take Rugby

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Instant Expert #5: War Games, A History of the Haka

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They stand before you, 15 very large, intimidating men, all dressed in black. Eyes fierce, they stare silently down on you, their prey. Suddenly, the silence is broken. The man in the middle begins to roar... “Kia whakata hoki au I ahau. Hi aue, hi. Ko aotearoa e ngunguru nei. 
 Au! au! aue ha!” As he spits out each syllable, the men around him spark into life. Eyes pop from sockets and tongues poke from mouths as they roar as one. Giant fists hammer

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Fake It ‘Till You Make It: 7 Rugby Phrases That Will Get You Through The Tournament

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If you’re like some of my 'less sporty' colleagues (whose names I daren't mention), then there’s a good chance you’ve been dreading Rugby World Cup 2015. The fear of being asked a question about a sport you’ve never followed, or the humiliation of having nothing to contribute to a post-match conversation is enough to make you want to punt kick yourself into oblivion. But fear not! Because help is at hand. These seven, easy-to-remember rugby phrases,

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7 Things You’ll Hear The Referee Say During Rugby World Cup 2015, And What They Actually Mean

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One of the things you might notice about Rugby World Cup 2015 is that the referees wear microphones. Why? To allow spectators, both at home and in the stadium, to hear what they’re saying and to understand how they’ve reached their decision. But if you’re on a mission to Fake It ‘Till You Make It, then you’ll probably need some help translating some of the most common terms… 1. “NOT RELEASING” / “HOLDING ON” A ‘ruck’ is formed when a player is tackled

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