Reducing Sugar

Aspartame: Separating fact from fiction

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When it comes to aspartame, there’s a lot of confusion and misinformation out there. If you were put to the test, could you spot aspartame fiction from aspartame fact? Aspartame is a sweetener made from the same building blocks of protein found in everyday foods like meat, fish and eggs.  It is used by food and drink manufacturers in a range of products including yoghurts, chewing gum and soft drinks It’s around 200 times sweeter than sugar

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Question of the month: What’s the difference between Diet Coke and Coca-Cola Zero Sugar?

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Each month we take one of your questions and ask an in-house expert at Coca-Cola GB to answer it. This month it’s Health and Nutrition Manager Anna Wheeler’s turn to explain… Your question Anna’s answer This is a question I get asked a lot. I can see where the confusion comes from. Both Diet Coke and Coca-Cola Zero Sugar allow you to enjoy your favourite soft drink without the sugar and calories you get in Coca-Cola Classic. That’s because both

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Infographic: Discover the difference between Coca-Cola Classic, Coca-Cola Zero Sugar, Diet Coke & Coca-Cola Life

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Not sure what the difference is between Coca-Cola Zero Sugar and Diet Coke, or Coca-Cola Classic and Coca-Cola Life? Find out in this infographic, where we explain what makes our four colas different. It's one of the ways we're providing more choice and making sure there's a drink out there for everyone! Download this infographic (JPEG).  Find out how we're helping people enjoy less sugar (infographic).

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8 popular drinks from Coca-Cola GB and their low or no sugar alternatives

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Do you love your favourite soft drink but want to cut down on your sugar intake? Well did you know that all our sparkling soft drinks have a reduced sugar or sugar-free buddy? Take Coca-Cola Zero Sugar - its new and improved recipe means it tastes even more like Coca-Cola Classic. Under its previous name of Coca-Cola Zero, 5 in 10 people didn’t know that the drink actually contained zero sugar. We’re now actively encouraging more people to make a

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£10m Coca-Cola Zero Sugar campaign to help people reduce their sugar intake

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Bobby Brittain has been working for Coca-Cola for more than a decade. Here he explains how the company has invested £10m into promoting an alternative drink option to help people reduce their sugar intake. I'm incredibly excited for Coca-Cola Great Britain to be the first market to launch Coca-Cola Zero Sugar. It’s a real privilege. I’ve been with Coca-Cola for more than 12 years – I was here for the first launch of Coca-Cola Zero back in 2006 –

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Video: 60 seconds with Rita Ora at the opening of our Coca-Cola Zero Sugar Taste Lounge

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Singer and songwriter, Rita Ora, answers some quick-fire questions about fashion, music and superpowers at the opening of our Coca-Cola Zero Sugar Taste Lounge. Watch the video, or read on to find out more! How long have you been a fan of Coca-Cola Classic? I’ve always been a fan of Coca-Cola ever since I was young. I have so many memories of drinking Coca-Cola. It’s just the taste that is so special and refreshing. It just reminds me

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Coca-Cola Zero Sugar launches with £10 million campaign to encourage more people to choose no sugar

Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in April, is the latest in a number of actions taken by Coca-Cola Great Britain to help people reduce

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All you need to know about our free Coca-Cola Zero Sugar nationwide sampling tour

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This summer you can try new and improved Coca-Cola Zero Sugar for free at one of eleven stops on our nationwide sampling tour. Read on to see where we'll be! We’re celebrating the launch of our new sugar free cola, which looks and tastes even more like Coca-Cola Classic, with a larger-than-life sampling experience for fans, families and fun-loving people. Scroll down for the dates and locations.  The nationwide tour starts in London at British

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We’re listening to consumers and taking action to reduce sugar - a tax won’t help

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The Government’s plan to impose a tax on soft drinks containing sugar made headlines after it was announced in the Budget in March. People are curious about what Coca-Cola thinks of the proposal; I get asked about it a lot - at work and also at home with friends and family. While we agree with the Government that obesity rates are too high and need to be reduced, we do not believe additional taxes are the solution. There is no reliable evidence from

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