Packaging

Coca-Cola red: our second secret formula

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There is no Pantone colour for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red

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Collectors Fair 2016: Fans flock to London to share their love of Coca-Cola

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Sleek designer bottles, classic vintage cans, unique artwork and retro merchandise. The Coca-Cola Collectors Fair in London is a cornucopia of Coke memorabilia, bringing together collectors and fans from all over the world to share their love of Coca-Cola. Wandering through the Coca-Cola Collectors Fair in London, you can’t help but stop and admire the incredible diversity of the pieces on display, including: bottles, cans, keyrings, playing cards,

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Colour-changing thermo labels keep fans (and their Coca-Cola cans) cool this summer

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This summer, Coca-Cola kept fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled. Across parts of Western Europe, we introduced colour-changing packaging with temperature-sensitive labels that transform the Coca-Cola logo from classic white to blue and pink when the can or bottle is perfectly chilled at 4°C. The label activation was part of our summer drive to put Coca-Cola in

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Infographic: Discover the difference between Coca-Cola Classic, Coca-Cola Zero Sugar, Diet Coke & Coca-Cola Life

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Not sure what the difference is between Coca-Cola Zero Sugar and Diet Coke, or Coca-Cola Classic and Coca-Cola Life? Find out in this infographic, where we explain what makes our four colas different. It's one of the ways we're providing more choice and making sure there's a drink out there for everyone! Download this infographic (JPEG).  Find out how we're helping people enjoy less sugar (infographic).

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Coca-Cola archivist: Meet me at the Coca-Cola Great Britain Collectors Fair

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I want to meet you at the Coca-Cola Great Britain Collectors Fair on Sunday 18th September! Hey, I’m Justine Fletcher an archivist at The Coca-Cola Company in Atlanta, and I’ll be travelling to London and bringing some special items for door prizes. How about some limited-edition Marvel cans? Or 130th Anniversary Coca-Cola bottles from our event held in Atlanta this past May? Come and set up as an exhibitor

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5 unusual treasures from the Coca-Cola archives

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Editor Matthew Hepburn digs out five of his favourite items from the Coca-Cola archives in Atlanta – home to world’s largest collection of Coke memorabilia and merchandise. Earlier this year I travelled across the pond for our annual #JourneyOn conference, where we spent several days discussing the future of this very website and digital media platform. While there, I also managed to sneak a peek of the Coca-Cola archives, one of the most sought-after

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Bottle vs can: how do you prefer your Coca-Cola?

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Coca-Cola has come in many shapes and sizes over the last 130 years. The can became available in 1960, and the iconic glass Contour Bottle’s been around since 1915. But which do you prefer? And why? We did a mini poll* at Coca-Cola GB HQ and this is what we found… New Coca-Cola Zero Sugar has been specially created to taste even more like Coca-Cola Classic but without the sugar. But would you notice a difference in taste drinking from a can rather

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Coca-Cola Zero Sugar launches with £10 million campaign to encourage more people to choose no sugar

Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in April, is the latest in a number of actions taken by Coca-Cola Great Britain to help people reduce

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Video: Director Mandie Fletcher talks Absolutely Fabulous: The Movie and Diet Coke

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Diet Coke has a long history of working with fashion designers and icons, and this year is no different! As part of the brand's partnership with Absolutely Fabulous: The Movie they've released limited edition Ab Fab Diet Coke alu-bottles decorated with Eddy (Jennifer Saunders) and Patsy's (Joanna Lumley) faces. Find out what the film's director Mandie Fletcher thinks of them, and get her take on the movie... 1. What was your initial reaction when

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Coca-Cola Collectors Fair comes to London

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If you'd like to showcase an impressive collection of Coca-Cola memorablia, or want to check out some rare Coke collectibles from around the world, then keep your calendar free for the Coca-Cola Collectors Fair in London.  On 18 September, from 11am to 5pm, we'll be hosting a special event for Coca-Cola collectors who like to buy, sell and trade vintage Coke bottles, cans and memorabilia at 1 Wimpole Street in London - just a stone's throw away

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