Forbes on Coca-Cola Journey: Corporate journalism learnings from one of the world's best-known brands

Visit Coca-Cola Journey and you’ll be served a story about how Coca-Cola Consolidated, an independent bottler based in Charlotte, North Carolina, is funding the restoration of more than two dozen Coke ghost signs, old-school mural advertisements that have faded with weather and time. Aside from the heavy brand shout-outs, it’s the type of article you might find in a regional arts and entertainment newspaper or magazine. Since

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Coca-Cola makes Fortune’s ‘Change the World’ list for 5by20 initiative

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With sustainability integrated into every aspect of our business, we have long embraced the concept that doing good is good business. This year, Fortune magazine recognised Coca-Cola for this approach by including the company on its “Change the World” list. We ranked No. 11 on the list of 50 companies, earning recognition for our 5by20 programme, which aims to enable the economic empowerment of 5 million

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Coca-Cola red: our second secret formula

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There is no Pantone colour for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red

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See how Coke Studio is bringing music to deaf fans in Pakistan

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Deaf music fans in Pakistan can now feel and experience their country’s biggest music platform, Coke Studio. Coke Studio, a Pakistani live music television series, for the deaf uses a studio-like setup to enable hearing impaired persons to feel and enjoy Coke Studio from the comforts of a sofa, embedded with hundreds of tiny vibration engines and LED lights synched with music. A grand LED installation surrounding the couch provides synchronised

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Behind the Skinnydip London and Coca-Cola fashion collaboration

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This summer we launched a special collection of branded accessories with fashion brand Skinnydip London, who used Coca-Cola's heritage and iconic advertising to design iPhone covers, tote bags and headphones. In this interview we speak to James Gold (above), one of the co-founders, about how they launched the brand, approached the collaboration and what plans they have next for Skinnydip.  What’s the story behind the name Skinnydip? We struggled

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Collectors Fair 2016: Fans flock to London to share their love of Coca-Cola

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Sleek designer bottles, classic vintage cans, unique artwork and retro merchandise. The Coca-Cola Collectors Fair in London is a cornucopia of Coke memorabilia, bringing together collectors and fans from all over the world to share their love of Coca-Cola. Wandering through the Coca-Cola Collectors Fair in London, you can’t help but stop and admire the incredible diversity of the pieces on display, including: bottles, cans, keyrings, playing cards,

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Young film director from London puts local people in the spotlight for ParkLives from Coca-Cola GB

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In this interview, Coca-Cola GB speaks to film director Gundeep Anand about his unusual route into filmmaking, and how he approached creating two new films for its ParkLives programme.  Gundeep, a 27-year-old filmmaker from London, will be first to admit that his journey to becoming a film director is far from traditional. From civil engineer to sports coach, he's held down a number of different jobs, but his life completely changed when he

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82-year-old great grandmother gets down with local MPs at ParkLives Zumba session outside Houses of Parliament

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When we say ParkLives is for people of all ages and abilities, we really mean it. Joyce Belton, an 82-year-old great grandmother from London, has become a minor celebrity at her local Zumba class, and now she’s showing MPs how it’s done too! It all started after Joyce’s husband passed away eight years ago. She found herself alone in her apartment in Plaistow, east London. Back in the day, they would enjoy line dancing together, and the time would

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London: Distilled

GLACÉAU smartwater surprises the capital with innovative geo-targeted outdoor technology. GLACÉAU smartwater has introduced inventive out of home creative that uses beacon technology to share tips from influential Londoners, with members of the public. Launched last week, the outdoor advertising alerts users in the nearby proximity, and will be live until the end of September. From the tastiest brunch in Chelsea to the trendiest pedicure in Hoxton,

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Capital Up Close Tickets Terms and Conditions

  Full Terms & Conditions Eligibility to enter / opening and closing dates 1. This promotion is open to residents of Great Britain, Channel Islands and the Isle of Man only. Employees of Coca-Cola Great Britain, “Global Company” (company number 03601691) and its subsidiaries, their families, agencies, or anyone else professionally connected with this promotion are not eligible to enter. 2. Entrants must be aged 16 years or over and under

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