Everybody knows the Coca-Cola Christmas Truck. But what about the driver behind the wheel? To mark the return of our annual Designated Driver campaign, we spent some time getting to know Paul, our very own festive hero and designated driver.
Here’s one designated driver that most Coke fans would happily trade places with, at least for the duration of the Coca-Cola Christmas Truck Tour. Paul is the man at the wheel of the iconic truck as it makes
9 Dec 2016
The Christmas party season is upon us, and with it comes the inevitable fear of running out of mixer drinks at festive get-togethers. In fact, research reveals a third (32%) of people run out of mixer at Christmas house parties. In answer to this widespread British problem, iconic mixer brand Schweppes has launched its very own Mixer Hotline delivering bottled bubbles direct to peoples’ doors – all absolutely free.
The brand has teamed-up with chef
As I prepared to take part in the Women’s Forum Global Meeting last week in Deauville, France, I asked myself a question I’m often asked by others: Why am I a feminist?
My answer is two-fold. On the one hand, working to foster gender equality is the right thing to do. As a more practical matter, it is also good for business and for economic and social progress around the world.
I’ve always believed women should have every opportunity to
Since becoming CEO in July 2008, Muhtar Kent has achieved a long list of strategic accomplishments to drive The Coca-Cola Company’s growth around the world. Highlights include:
Creating a long-term plan to refocus the company on its core business model of building strong brands, enhancing customer value and leading a strong, dedicated global franchise system. Through an accelerated bottler refranchising initiative, The Coca-Cola Company will move
In North America, the iconic Coca-Cola polar bears are back on Christmas packaging for the first time in three years with a bold, simplistic interpretation from noted illustrator Noma Bar.
Coke’s global and North America design teams collaborated with Coca-Cola Mexico to refresh the seasonal icons, who debuted in a 1993 Coca-Cola commercial titled “Northern Lights” and subsequently took on a more realistic look over
Upon the recommendation of Chairman and CEO Muhtar Kent, The Coca-Cola Company’s Board of Directors today announced it has approved unanimously an evolution of the company’s senior leadership structure, appointing Coke veteran James Quincey as the company’s next chief executive officer, effective May 1, 2017. Kent will continue as chairman of the Board of Directors.
We spoke to Kent and Quincey about this announcement and the opportunities and challenges
Coca-Cola is partnering with Italian fashion brand PINKO for a capsule apparel collection that will span three seasons, through spring 2017. Take a look at the collection...
The two brands first collaborated this summer with custom bottles and cans of Coca-Cola Light in the signature PINKO pink, supported by a runway event in Italy.
The collection presents basics, taking from street style culture – sweatshirts and t-shirts in the iconic
Forget getting your presents in time, the hardest thing at Christmas is picking the Designated Driver. So we’ve pulled together some fun ways to choose your hero – your designated driver for the night - who can claim a free second soft drink as part of our festive campaign.
Let’s face it, when it comes to a night out, it’s not easy choosing a Designated Driver i.e. someone to help the group get home safely after they’ve had a few drinks. The
We are committed to being a helpful partner in the fight against obesity. To do this we are focusing our efforts on reducing the sugar in our drinks and offering a range of lower and no sugar drinks, providing smaller portions including our 250ml can, helping people to make informed choices about the drink they choose by putting the government’s voluntary colour-coded labelling scheme on the front of all of our packs and increasing our marketing
8 Dec 2016
Gavin Partington is the Director General of the British Soft Drinks Association (BSDA). The BSDA is the collective voice of the British soft drinks industry. Here he explains the innovative ways the sector is helping to lead the way in sugar reduction. And how these efforts have helped to bring about a 16% reduction in the amount of sugar British people are consuming from soft drinks over the past 4 years.
I’ve been with the British Soft Drinks Association