It's the Christmas party of the season! Capital's Jingle Bell Ball with Coca-Cola rocked London's O2 arena at the weekend, with stella performances from Little Mix, Ellie Goulding, Calvin Harris and more. As headline sponsor, we were lucky enough to go backstage and meet some of the stars.
If you were scrolling through Twitter at the weekend you might have seen us live from the #CapitalJBB red carpet, where we were doing our best to bring the festive
We’re proud to be sponsoring Capital’s Jingle Bell Ball for the third time, and it’s fast approaching! So, we sat with Global’s Director of Marketing, Adam Johnson, who oversees Capital’s marketing and communications, to get the behind the scenes scoop on this wonderful winter weekend of music.
For some, Christmas is all about carols. For others, it’s all about cheesy Christmas classics. But for 30,000 hit music fans on the 3rd and 4th of December,
Coca-Cola gamified its global anthem this summer by teaming with Ubisoft and its top-selling “Just Dance” video game to get fans around the world moving to “Taste the Feeling”.
The partners released a “Just Dance” choreography map with specially designed moves for the song by Avicii and featuring singer Conrad Sewell.
Fans then had the chance to be featured in an official “Just Dance” community remix of “Taste the Feeling”. More than 2,300
Deaf music fans in Pakistan can now feel and experience their country’s biggest music platform, Coke Studio.
Coke Studio, a Pakistani live music television series, for the deaf uses a studio-like setup to enable hearing impaired persons to feel and enjoy Coke Studio from the comforts of a sofa, embedded with hundreds of tiny vibration engines and LED lights synched with music.
A grand LED installation surrounding the couch provides synchronised
This summer we're taking Coca-Cola Freestyle on tour, with a special Taste Factory truck offering free samples from our state-of-the-art, touchscreen drinks dispensers. These nifty machines let you dispense more than 100 different drinks, including more than 60 low sugar and no sugar options. Watch the video to see the Taste Factory truck in action, outside Wembley Stadium in London.
Read more about Coca-Cola Freestyle, and why you should
Singer and songwriter, Rita Ora, answers some quick-fire questions about fashion, music and superpowers at the opening of our Coca-Cola Zero Sugar Taste Lounge. Watch the video, or read on to find out more!
How long have you been a fan of Coca-Cola Classic?
I’ve always been a fan of Coca-Cola ever since I was young. I have so many memories of drinking Coca-Cola. It’s just the taste that is so special and refreshing. It just reminds me
In the U.S. our famous “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for more than 70 genre-spanning song lyrics - from classic hits to recent chart-toppers - on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life.
“Share a Coke and a Song”, which kicks off from mid-April, will also feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads
“Nothing can stop me, when I taste the feeling…”
The catchy lyrics from Coca-Cola’s “Taste the Feeling” track by Avicii featuring breakout artist Conrad Sewell has hit a new pitch. The football pitch, that is.
“Taste the Feeling” was announced as the official music anthem of the Coca-Cola UEFA EURO 2016 campaign. The song, crafted by Swedish superstar producer Avicii with the soulful vocals of London-born, Australian raised singer
The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week.
“Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version
At the start of last year, Coca-Cola Great Britain and other countries across Western Europe made a significant shift in their marketing strategy, as they announced that for the first time ever all four colas would be marketed under one brand. Building on its success, Coca-Cola has announced it will be rolling out the strategy globally and has launched a new creative campaign and tagline, “Taste the Feeling” as part of this approach.