Music

See how Coke Studio is bringing music to deaf fans in Pakistan

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Deaf music fans in Pakistan can now feel and experience their country’s biggest music platform, Coke Studio. Coke Studio, a Pakistani live music television series, for the deaf uses a studio-like setup to enable hearing impaired persons to feel and enjoy Coke Studio from the comforts of a sofa, embedded with hundreds of tiny vibration engines and LED lights synched with music. A grand LED installation surrounding the couch provides synchronised

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Video: Freestylin' outside Wembley Stadium with our Coca-Cola Freestyle Taste Factory truck

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This summer we're taking Coca-Cola Freestyle on tour, with a special Taste Factory truck offering free samples from our state-of-the-art, touchscreen drinks dispensers. These nifty machines let you dispense more than 100 different drinks, including more than 60 low sugar and no sugar options. Watch the video to see the Taste Factory truck in action, outside Wembley Stadium in London.  Read more about Coca-Cola Freestyle, and why you should

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Video: 60 seconds with Rita Ora at the opening of our Coca-Cola Zero Sugar Taste Lounge

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Singer and songwriter, Rita Ora, answers some quick-fire questions about fashion, music and superpowers at the opening of our Coca-Cola Zero Sugar Taste Lounge. Watch the video, or read on to find out more! How long have you been a fan of Coca-Cola Classic? I’ve always been a fan of Coca-Cola ever since I was young. I have so many memories of drinking Coca-Cola. It’s just the taste that is so special and refreshing. It just reminds me

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Share a Coke and a Song: Lyrics Feature On Packaging For Coca-Cola North America's Summer Campaign

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In the U.S. our famous “Share a Coke” campaign will sing a different tune this summer when it swaps out first names for more than 70 genre-spanning song lyrics - from classic hits to recent chart-toppers - on bottles and cans of Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life. “Share a Coke and a Song”, which kicks off from mid-April, will also feature lyrics from iconic and soon-to-be-iconic Coca-Cola and Diet Coke ads

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Avicii’s ‘Taste the Feeling’ to Soundtrack Coca-Cola UEFA EURO 2016 Campaign

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“Nothing can stop me, when I taste the feeling…” The catchy lyrics from Coca-Cola’s “Taste the Feeling” track by Avicii featuring breakout artist Conrad Sewell has hit a new pitch. The football pitch, that is. “Taste the Feeling” was announced as the official music anthem of the Coca-Cola UEFA EURO 2016 campaign. The song, crafted by Swedish superstar producer Avicii with the soulful vocals of London-born, Australian raised singer

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The Sounds of ‘Taste the Feeling’: Coke Partners With Avicii for Global Campaign Anthem Featuring Conrad Sewell

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The instantly hummable soundtrack to Coke’s new global marketing campaign will make its way into the heads – and onto the playlists – of music fans around the world starting this week. “Taste the Feeling” features the studio wizardry of Swedish DJ, artist and producer Avicii with the addition of the soulful voice of Conrad Sewell, the London-born, Australia-raised newcomer featured in Kygo’s breakout 2015 single “Firestone.” A first acoustic version

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Taste the Feeling: Coca-Cola’s ‘one brand’ marketing strategy goes global with new creative campaign

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At the start of last year, Coca-Cola Great Britain and other countries across Western Europe made a significant shift in their marketing strategy, as they announced that for the first time ever all four colas would be marketed under one brand. Building on its success, Coca-Cola has announced it will be rolling out the strategy globally and has launched a new creative campaign and tagline, “Taste the Feeling” as part of this approach. Chief Marketing

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Coca-Cola Announces "One Brand" Global Marketing Approach

PARIS, Jan. 19, 2016 – Drinking a Coca-Cola, any Coca-Cola, makes the moment special. Today at an event in Paris, the Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light / Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the Feeling.”  The

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Holidays Are Coming When… Celebrities Reveal To Coca-Cola What They Consider To Be The First Sign of Christmas

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Backstage at Capital’s Jingle Bell Ball, Coca-Cola got up close and personal with some of the event’s headline performers, as well as all-time favourite presenters Dave Berry and Lisa Snowdon, to ask them one very important question: when are holidays coming? Find out what they said below. Little Mix Holidays are coming when… “The Coca-Cola advert plays, and I’m not just saying that! The big Christmas truck, and then The X Factor countdown to Christmas.”   Katy

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#CapitalJBB Red Carpet: Coca-Cola Gets Festive With Little Mix, The Vamps, Carly Rae Jepsen, Sigma And Grace

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From David Guetta, Jason Derulo and Nathan Sykes to Little Mix, The Vamps, Carly Rae Jespsen and Justin Bieber, the second day of Capital's Jingle Bell Ball continued to spread festive cheer across London, and Coca-Cola was there, backstage, giving fans live updates from the red carpet. Take a look at the videos, and click through our behind-the-scenes gallery.  LITTLE MIX THE VAMPS CARLY RAE JEPSEN SIGMA GRACE More Videos From Day 1 of

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