Since becoming CEO in July 2008, Muhtar Kent has achieved a long list of strategic accomplishments to drive The Coca-Cola Company’s growth around the world. Highlights include:
Creating a long-term plan to refocus the company on its core business model of building strong brands, enhancing customer value and leading a strong, dedicated global franchise system. Through an accelerated bottler refranchising initiative, The Coca-Cola Company will move
Upon the recommendation of Chairman and CEO Muhtar Kent, The Coca-Cola Company’s Board of Directors today announced it has approved unanimously an evolution of the company’s senior leadership structure, appointing Coke veteran James Quincey as the company’s next chief executive officer, effective May 1, 2017. Kent will continue as chairman of the Board of Directors.
We spoke to Kent and Quincey about this announcement and the opportunities and challenges
Coca-Cola is partnering with Italian fashion brand PINKO for a capsule apparel collection that will span three seasons, through spring 2017. Take a look at the collection...
The two brands first collaborated this summer with custom bottles and cans of Coca-Cola Light in the signature PINKO pink, supported by a runway event in Italy.
The collection presents basics, taking from street style culture – sweatshirts and t-shirts in the iconic
If you're taking a trip to Orlando, Florida, why not check out the newly opened Coca-Cola Store Orlando at Disney Springs? Or if that's a little too far to travel take a look below to discover its many features.
Just as Disney Springs is a one-of-a-kind Disney experience delivering great dining, shopping and entertainment, Coca-Cola Store Orlando is uniquely designed to showcase Coca-Cola branded merchandise and entertainment
With its sleek silhouettes, bold prints and street-art graphics, the brand new Tezenis x Coca-Cola capsule collection has burst from the catwalk and onto London’s Oxford Street. We headed to the launch of the new garment range at the Tezenis UK’s flagship store to take a look...
Despite it being a cold winter’s morning in December, London shoppers are out in full force on the capital’s busiest shopping street looking for the perfect Christmas gifts.
Coca-Cola Japan's new head offices in Tokyo's Shibuya neighborhood stands seven stories high, with one underground floor. At its highest point, the building is 36.2 meters (118 ft.), approximately the same height as 184 Coca-Cola contour bottles stacked end-to-end. The tower's glass panels even share the same "Georgia Green" colour as the iconic bottle.
Cross-section slices and broken fragments of glass Coca-Cola bottles
Coca-Cola Israel took the selfie to another level this summer. Introducing the first ever selfie bottle...
Imagine this scenario.
You look amazing today. You feel even better. This is going to be the best day ever. And you’re going to celebrate, of course, by snapping the most excellent selfie and posting it to Snapchat.
But you need to be unique. Your selfie needs to be the coolest ever. How could you possibly top the selfie you took last
Project Last Mile was launched by The Coca-Cola Company in 2010, with the goal of helping African governments get vital medicines and supplies the “last mile” to hard-to-reach communities. Find out we're using this initative to support (RED), a charity founded by Bono and Bobby Shriver, in the fight to end mother-to-child transmission of HIV.
“If you can get a Coca-Cola anywhere in the world, then why not medicine?”
That critical question inspired
Giving never looked so good. This Christmas, as you look for the perfect gift for that special someone, you can also do a little good in the world with a purchase that helps empower women entrepreneurs.
Each one-of-a-kind, handmade item in our 5by20 artisan collection is created by a female artisan using her creativity and resourcefulness to turn packaging (sometimes discarded as waste) into beauty. It’s better than guilt-free shopping; it’s do-good
Today, we celebrate the fourth anniversary of our global digital storytelling platform, Coca-Cola Journey. Find out more about our owned media channel, and where our journey has taken us...
Four years ago – Nov. 12, 2012 to be precise – The Coca-Cola Company’s storytelling “journey” officially began, with the launch of our global Coca-Cola Journey platform: coca-colacompany.com
Since then, our corporate-website-turned-content-platform has