Global

Forbes on Coca-Cola Journey: Corporate journalism learnings from one of the world's best-known brands

Visit Coca-Cola Journey and you’ll be served a story about how Coca-Cola Consolidated, an independent bottler based in Charlotte, North Carolina, is funding the restoration of more than two dozen Coke ghost signs, old-school mural advertisements that have faded with weather and time. Aside from the heavy brand shout-outs, it’s the type of article you might find in a regional arts and entertainment newspaper or magazine. Since

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Coca-Cola makes Fortune’s ‘Change the World’ list for 5by20 initiative

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With sustainability integrated into every aspect of our business, we have long embraced the concept that doing good is good business. This year, Fortune magazine recognised Coca-Cola for this approach by including the company on its “Change the World” list. We ranked No. 11 on the list of 50 companies, earning recognition for our 5by20 programme, which aims to enable the economic empowerment of 5 million

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Coca-Cola red: our second secret formula

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There is no Pantone colour for Coca-Cola red, but when you see it, you know it. So how did red become so synonymous with Coca-Cola? “It goes all the way back to the beginnings,” says Coca-Cola Archivist Ted Ryan. Coca-Cola inventor Dr. John Pemberton’s bookkeeper and partner, Frank Robinson, initially suggested the name Coca-Cola and crafted the iconic Spenserian-script logo. Robinson liked the contrast of red

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See how Coke Studio is bringing music to deaf fans in Pakistan

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Deaf music fans in Pakistan can now feel and experience their country’s biggest music platform, Coke Studio. Coke Studio, a Pakistani live music television series, for the deaf uses a studio-like setup to enable hearing impaired persons to feel and enjoy Coke Studio from the comforts of a sofa, embedded with hundreds of tiny vibration engines and LED lights synched with music. A grand LED installation surrounding the couch provides synchronised

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Collectors Fair 2016: Fans flock to London to share their love of Coca-Cola

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Sleek designer bottles, classic vintage cans, unique artwork and retro merchandise. The Coca-Cola Collectors Fair in London is a cornucopia of Coke memorabilia, bringing together collectors and fans from all over the world to share their love of Coca-Cola. Wandering through the Coca-Cola Collectors Fair in London, you can’t help but stop and admire the incredible diversity of the pieces on display, including: bottles, cans, keyrings, playing cards,

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Colour-changing thermo labels keep fans (and their Coca-Cola cans) cool this summer

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This summer, Coca-Cola kept fans and cans cool with an exciting packaging evolution that tells consumers when their Coke is perfectly chilled. Across parts of Western Europe, we introduced colour-changing packaging with temperature-sensitive labels that transform the Coca-Cola logo from classic white to blue and pink when the can or bottle is perfectly chilled at 4°C. The label activation was part of our summer drive to put Coca-Cola in

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FAQs: Coca-Cola Kings Cross sign auction

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To raise money for charity, Coca-Cola Australia are offering fans a chance to own a piece of Kings Cross history. Find out more information about the eBay auction in these frequently asked questions: 1.  How will the auction work, how can you make a bid? The eBay auction will run for five days from 8pm on Wednesday, September 7 to 8pm Monday, September 12. Any member of the public can go to eBay and place a bid. Bidding terms and conditions

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Win a piece of the Coca-Cola Kings Cross sign in Sydney

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Down under, Coca-Cola Australia are auctioning off parts of the iconic Coca-Cola Kings Cross sign in Sydney, with all proceeds going to a local charity. Find out how you can own a piece of history below... Much like our Coca-Cola sign at Piccadilly Circus, the Kings Cross Coca-Cola sign in Sydney has lit up the city's skyline for more than 40 years, but now its time for the sign to help light up the lives of some Sydneysiders in different

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How Coca-Cola India made water a top priority

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Coca-Cola India knew it needed to be more than compliant with government regulations for water stewardship, so the company and its bottling partners have helped transform the business into an example for the world to follow. Venkatesh Kini’s devotion to the natural world of India began long before he started working for Coca-Cola. As a young boy growing up on the country’s west coast, he loved to experience wildlife. He remembers parting ways

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Infographic: How Coca-Cola replenishes the water it uses

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At The Coca-Cola Company, water is the main ingredient in all our drinks. So for every drop we use, we give one back. Take a look at how we have reached our 2020 water replenishment goal five years ahead of schedule. Download Hi-Res Infographic (PDF) Find out more about how we’ve achieved our water replenishment goal five years ahead of schedule.

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