Global

The Iconic Share A Coke Campaign is Back: And This Time It's Going on Holiday

The much-loved Share A Coke campaign is back! But this time we’ve taken it global, with dream holiday destinations from around the world printed on the labels. Do palm trees and turquoise seas take your fancy? What about the hustle and bustle of a city break? Whatever your ideal holiday, there’s nothing like an ice-cold Coke to get you into that holiday feeling on a hot summer’s day. And that’s why we’ve launched our latest campaign with a twist

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10 Years of Switching Off: How Earth Hour Spread Across the Planet

This year is Earth Hour’s 10th anniversary. To celebrate, we’ve put together a timeline showing how Earth Hour has grown over the past decade, and what made each year special here in the UK. On 31 March 2007 at 7:30pm local time, over 2 million people switched off their lights for 1 hour in Sydney, Australia. With the flick of a couple of million switches, Earth Hour began. Today, a decade later, WWF’s Earth Hour is the world’s largest grassroots

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Global Developers Turn to Social Art to Help Give Communities Access to Safe Water

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Problems from millions of people lacking access to water, sanitation and hygiene (WASH) can seem insurmountable. But global developers looking for answers might find a few more than they’d expect from one of the world’s best-known circuses. For one night every year since 2013, Cirque du Soleil puts on a slightly different show in Las Vegas. The production features the same high-flying acrobatics and fantastic costumes that made Cirque du Soleil a

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International Women's Day: How Coca-Cola is Helping to Empower 5 Million Women Worldwide

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Coca-Cola’s 5by20 initiative is a global commitment to enable the economic empowerment of five million female entrepreneurs by 2020, by providing support through training, financial services and connections. The theme for this year’s International Women's Day (Wednesday 8 March) is #BeBoldForChange, calling on people to help create a more gender equal world. It’s all about celebrating the achievements of women, whether social, economic, cultural

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Why the Coca-Cola Archives is Digitizing More than 6,000 Analog Tapes

One of the key components of my job is the preservation of the assets of the Coca-Cola Archives. With all of the artwork, photographs and artifacts in our holdings, it may surprise you to learn that one of the most difficult media formats to preserve is videotape. We have more than 10,000 tapes in our collection, with content as varied as television commercials, news reports, sales meetings, executive interviews and Olympic Games Torch Run footage.

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Global habits are negatively impacting our oceans. What can we do to save them?

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April Crow is our senior director of environment and sustainability at The Coca-Cola Company. Here she explains how we're working with charities and organisations around the world to help tackle the issue of marine litter, and other global habits negatively impacting our oceans.  If you’ve been on a beach or in the ocean, unfortunately you’ve probably seen some form of litter. The alarming amount of debris in our oceans is increasing and having

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Open letter to the Prime Minister: Coca-Cola joins leading businesses in a bid to make the UK economy ‘fit for the future’ by backing sustainable development

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Today, ahead of this week's World Economic Forum annual meeting, where leaders share insights and innovations on how to best navigate the future, more than 80 major businesses, including Coca-Cola, have united to call on the Government to demonstrate its commitment to delivering the UN Sustainable Development Goals (SDGs). In an open letter to the Prime Minister, which explains how sustainable development is essential for long term prosperity and

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Coca-Cola completes Western European 'Journey'

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And then there were twelve. A dozen Coca-Cola Journey sites launched or relaunched in the space of two years in all the countries that make up Western Europe, The Coca-Cola Company's second-largest business unit: Spain, Portugal, Netherlands, Germany, France, Belgium and Luxembourg, Great Britain, Ireland, Sweden, Denmark, Finland and Norway. Following in the footsteps of the flagship

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Going global: An interview with Coca-Cola Journey's editor-in-chief

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In 2012, our global team launched Coca-Cola Journey. It's the company's corporate website reimagined as a dynamic digital magazine and owned media channel, taking the name from an internal magazine first published in 1987. GB & Ireland editor, Matthew Hepburn spoke to editor-in-chief Jay Moye about his editorial strategy and vision... How would you describe Coca-Cola Journey? It's our corporate website-turned-dynamic digital magazine and owned

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Video: Modern pop artist Pakpoom Silaphan reimagines Coca-Cola iconography

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Director of Heritage Communications, Ted Ryan explains how he first came across artwork featuring Coca-Cola by Thai artist, Pakpoom Siliphan. Watch the video interview to discover more about Pakpoom's fascination with cultural and commercial icons... Several years ago, I hopped in a cab outside the Museum of Modern Art in New York with a coworker, who pulled out his phone and showed me an interesting piece of art featuring a Coke bottle. The artist,

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