Global

Global habits are negatively impacting our oceans. What can we do to save them?

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April Crow is our senior director of environment and sustainability at The Coca-Cola Company. Here she explains how we're working with charities and organisations around the world to help tackle the issue of marine litter, and other global habits negatively impacting our oceans.  If you’ve been on a beach or in the ocean, unfortunately you’ve probably seen some form of litter. The alarming amount of debris in our oceans is increasing and having

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Open letter to the Prime Minister: Coca-Cola joins leading businesses in a bid to make the UK economy ‘fit for the future’ by backing sustainable development

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Today, ahead of this week's World Economic Forum annual meeting, where leaders share insights and innovations on how to best navigate the future, more than 80 major businesses, including Coca-Cola, have united to call on the Government to demonstrate its commitment to delivering the UN Sustainable Development Goals (SDGs). In an open letter to the Prime Minister, which explains how sustainable development is essential for long term prosperity and

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Coca-Cola completes Western European 'Journey'

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And then there were twelve. A dozen Coca-Cola Journey sites launched or relaunched in the space of two years in all the countries that make up Western Europe, The Coca-Cola Company's second-largest business unit: Spain, Portugal, Netherlands, Germany, France, Belgium and Luxembourg, Great Britain, Ireland, Sweden, Denmark, Finland and Norway. Following in the footsteps of the flagship

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Going global: An interview with Coca-Cola Journey's editor-in-chief

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In 2012, our global team launched Coca-Cola Journey. It's the company's corporate website reimagined as a dynamic digital magazine and owned media channel, taking the name from an internal magazine first published in 1987. GB & Ireland editor, Matthew Hepburn spoke to editor-in-chief Jay Moye about his editorial strategy and vision... How would you describe Coca-Cola Journey? It's our corporate website-turned-dynamic digital magazine and owned

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Video: Modern pop artist Pakpoom Silaphan reimagines Coca-Cola iconography

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Director of Heritage Communications, Ted Ryan explains how he first came across artwork featuring Coca-Cola by Thai artist, Pakpoom Siliphan. Watch the video interview to discover more about Pakpoom's fascination with cultural and commercial icons... Several years ago, I hopped in a cab outside the Museum of Modern Art in New York with a coworker, who pulled out his phone and showed me an interesting piece of art featuring a Coke bottle. The artist,

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Coca-Cola on the catwalk: brand collaborates with Tezenis on loungewear line

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Tezenis and Coca-Cola have teamed up on a fashionable capsule collection of underwear and easywear for women and men. The new partners unveiled the must-have line – which includes t-shirts, sweatshirts, trousers, leggings, tops, bodysuits and more – during a September launch event at Tezenis headquarters in Verona, Italy. With a variety of options to create 24/7 outfits, the cosmopolitan collection fuses the signature style of Tezenis

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Slideshow: Rockwell meets Instagram in new Coca-Cola Christmas photos

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Santa’s got a brand-new bag – and a smartphone, too – in a seasonal collection of photos for Coke’s global “Taste the Feeling” campaign. St. Nick shows off his playful side by snapping selfies, temporarily trading in his sleigh for a vintage car, and even letting a furry friend tag along for a jolly joyride – all with an ice-cold Coca-Cola in hand, of course. The brand brings a touch of holiday cheer to the campaign’s Norman Rockwell-meets-Instagram

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Muhtar Kent’s Key Accomplishments as Coca-Cola CEO

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Since becoming CEO in July 2008, Muhtar Kent has achieved a long list of strategic accomplishments to drive The Coca-Cola Company’s growth around the world. Highlights include: Creating a long-term plan to refocus the company on its core business model of building strong brands, enhancing customer value and leading a strong, dedicated global franchise system. Through an accelerated bottler refranchising initiative, The Coca-Cola Company will move

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Coke’s Road Ahead: 5 Questions with Muhtar Kent and James Quincey

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Upon the recommendation of Chairman and CEO Muhtar Kent, The Coca-Cola Company’s Board of Directors today announced it has approved unanimously an evolution of the company’s senior leadership structure, appointing Coke veteran James Quincey as the company’s next chief executive officer, effective May 1, 2017. Kent will continue as chairman of the Board of Directors. We spoke to Kent and Quincey about this announcement and the opportunities and challenges

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PINKO and Coca-Cola team up for capsule collection

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Coca-Cola is partnering with Italian fashion brand PINKO for a capsule apparel collection that will span three seasons, through spring 2017. Take a look at the collection... The two brands first collaborated this summer with custom bottles and cans of Coca-Cola Light in the signature PINKO pink, supported by a runway event in Italy. The collection presents basics, taking from street style culture – sweatshirts and t-shirts in the iconic

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