26 Jan 2017
One of the key components of my job is the preservation of the assets of the Coca-Cola Archives. With all of the artwork, photographs and artifacts in our holdings, it may surprise you to learn that one of the most difficult media formats to preserve is videotape. We have more than 10,000 tapes in our collection, with content as varied as television commercials, news reports, sales meetings, executive interviews and Olympic Games Torch Run footage.
April Crow is our senior director of environment and sustainability at The Coca-Cola Company. Here she explains how we're working with charities and organisations around the world to help tackle the issue of marine litter, and other global habits negatively impacting our oceans.
If you’ve been on a beach or in the ocean, unfortunately you’ve probably seen some form of litter. The alarming amount of debris in our oceans is increasing and having
Today, ahead of this week's World Economic Forum annual meeting, where leaders share insights and innovations on how to best navigate the future, more than 80 major businesses, including Coca-Cola, have united to call on the Government to demonstrate its commitment to delivering the UN Sustainable Development Goals (SDGs).
In an open letter to the Prime Minister, which explains how sustainable development is essential for long term prosperity and
And then there were twelve.
A dozen Coca-Cola Journey sites launched or relaunched in the space of two years in all the countries that make up Western Europe, The Coca-Cola Company's second-largest business unit: Spain, Portugal, Netherlands, Germany, France, Belgium and Luxembourg, Great Britain, Ireland, Sweden, Denmark, Finland and Norway.
Following in the footsteps of the flagship
In 2012, our global team launched Coca-Cola Journey. It's the company's corporate website reimagined as a dynamic digital magazine and owned media channel, taking the name from an internal magazine first published in 1987. GB & Ireland editor, Matthew Hepburn spoke to editor-in-chief Jay Moye about his editorial strategy and vision...
How would you describe Coca-Cola Journey?
It's our corporate website-turned-dynamic digital magazine and owned
Director of Heritage Communications, Ted Ryan explains how he first came across artwork featuring Coca-Cola by Thai artist, Pakpoom Siliphan. Watch the video interview to discover more about Pakpoom's fascination with cultural and commercial icons...
Several years ago, I hopped in a cab outside the Museum of Modern Art in New York with a coworker, who pulled out his phone and showed me an interesting piece of art featuring a Coke bottle. The artist,
Tezenis and Coca-Cola have teamed up on a fashionable capsule collection of underwear and easywear for women and men.
The new partners unveiled the must-have line – which includes t-shirts, sweatshirts, trousers, leggings, tops, bodysuits and more – during a September launch event at Tezenis headquarters in Verona, Italy.
With a variety of options to create 24/7 outfits, the cosmopolitan collection fuses the signature style of Tezenis
Santa’s got a brand-new bag – and a smartphone, too – in a seasonal collection of photos for Coke’s global “Taste the Feeling” campaign.
St. Nick shows off his playful side by snapping selfies, temporarily trading in his sleigh for a vintage car, and even letting a furry friend tag along for a jolly joyride – all with an ice-cold Coca-Cola in hand, of course.
The brand brings a touch of holiday cheer to the campaign’s Norman Rockwell-meets-Instagram
Since becoming CEO in July 2008, Muhtar Kent has achieved a long list of strategic accomplishments to drive The Coca-Cola Company’s growth around the world. Highlights include:
Creating a long-term plan to refocus the company on its core business model of building strong brands, enhancing customer value and leading a strong, dedicated global franchise system. Through an accelerated bottler refranchising initiative, The Coca-Cola Company will move
Upon the recommendation of Chairman and CEO Muhtar Kent, The Coca-Cola Company’s Board of Directors today announced it has approved unanimously an evolution of the company’s senior leadership structure, appointing Coke veteran James Quincey as the company’s next chief executive officer, effective May 1, 2017. Kent will continue as chairman of the Board of Directors.
We spoke to Kent and Quincey about this announcement and the opportunities and challenges