FIFA World Cup

How is Coca-Cola encouraging active, healthy lifestyles through its sponsorship of sport?

We're investing £20 million in active, healthy lifestyle initiatives in order to get 1 million people active by 2020. As part of this commitment, in 2014 we launched ParkLives - a new, nationwide programme of free sports and activity sessions in 70 parks in Newcastle, Birmingham and the London Borough of Newham. In its first year ParkLives had more than 22,500 visits and we will expand the programme year-on-year to other regions in the UK to 2020. We

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5 Random Acts of Kindness from Coca-Cola That Always Make Me Smile

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I gave up my seat on the tube this morning. It doesn’t sound like much, but for those of you who commute across London you know how precious sitting down on a packed carriage can be. While it wasn’t a life changing gesture, hopefully it was one of those little things that made the bag-laden woman’s morning a bit more pleasant. It was really the least I could do on Random Acts of Kindness Day, which, for the record, is today. It got me thinking about

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How To Score A Winning YouTube Channel: Bigballs’ Creative Director Richard Welsh on Storytelling and the Future of Vlogging

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‘Amputee Freestyle Football’ and ‘Football’s Most Dangerous Derby’ are just two of the 900 videos you might stumble across on Copa90’s fan-driven, YouTube channel – an online football network founded by digital media company Bigballs. With more than one million subscribers, it lives up to its self-proclaimed status as ‘the home of global football culture’ and is the epicentre of audio-visual content from the fans’ perspective. Bigballs’ creative

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Why The Real Thing Is Trying To Do The Right Thing

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We all know that business today should be sustainable; it’s just not always clear what that actually means. Does it mean a company should be carbon neutral, look after its workers, manage its environmental impact, act ethically, have a good corporate social responsibility (CSR) programme or all of the above? I had a chance recently to meet Liz Lowe, Corporate Responsibility & Sustainability Manager at Coca-Cola Great Britain, who understands

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Our story 1990-1999: new drinks, new characters

History of Coca-Cola 1990-1999: new drinks, new characters The 1990s were a time of continued growth, and the company’s long association with sports was strengthened with ongoing support of the Olympic Games, FIFA World Cup™ football, Rugby World Cup and the National Basketball Association. The popular Always Coca-Cola advertising campaign was launched in 1993, and the world met the lovable Coca-Cola Polar Bear for the first time. New markets opened

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Watch What Happened When Happiness Struck in Southend!

It’s just an ordinary day in Essex, where the sun is shining and Rachael O’Brien is refereeing. Or is it? Watch what happens… We surprised StreetGames volunteer Rachael with a truckful of chanting fans, cheerleaders, commentators and a Brazilian samba band. Everyone was surprised when the iconic FIFA World Cup™ Trophy turned up – its first stop in England on the FIFA World Cup™ Trophy Tour. We did this to thank Rachael for her dedication to community

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Our story 2000 to now: 130 years later

The first decade of the new millennium brought with it an increase in Coca-Cola’s efforts to create a sustainable framework for the future. In 2009, the company launched Live Positively – a public commitment to making a positive difference in the world by redesigning the way we work and live so that sustainability is part of everything we do. Live Positively includes goals for providing and tailoring drinks for every lifestyle, supporting active,

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Michael Owen and our 2014 FIFA World Cup™ mural

As part of our 2014 FIFA World Cup™ celebrations, Michael Owen joined us in London to launch a 3D pavement mural of Rio’s jaw-dropping skyline. The awe-inspiring street artwork, created by internationally acclaimed street artists 3D Joe and Max, brought to life the dramatic and panoramic views over the famous Brazilian city, transporting viewers to the focal point of the 2014 tournament. The centrepiece was surrounded by a turf pitch where passers-by

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The FIFA World Cup™ and Coca-Cola

We first sponsored the FIFA World Cup™ in 1978, but our passion for football kicked off long before that. This timeline takes a look at the evolution of our relationship over the years. 1950: FIFA World Cup™ Brazil We advertise at the FIFA World Cup™ for the first time. 1966: FIFA World Cup™ England The inventors of football are crowned world champions on home soil – thanks to Geoff Hurst’s famous hat-trick in the final. 1977: FIFA World Youth

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Michael Owen Brings The Sights Of Rio To The Streets Of London

On behalf of Coca-Cola, former England international Michael Owen unveiled a giant, interactive football-inspired 3D street artwork in Canary Wharf today, designed to transport fans straight from the River Thames to Rio de Janeiro’s iconic cityscape. The dramatic artwork marks the launch of Coca-Cola’s new Win A Ball promotion, which will see up to one million Coca-Cola footballs up for grabs this summer to inspire people to be active. The Win A

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